The mission of a new IP division within Outfit7, called PlayValley, is creating new IPs through rapid prototyping and bold experimentation. We are looking for a Growth Product Manager with a passion for gaming and a deep curiosity for data. In this role, you will connect the dots between user acquisition funnels and in-game metrics, turning raw data from casual game prototypes into actionable insights. You’ll evaluate whether a game has real potential, explain why, and guide changes to UA campaigns, audiences, channels, and even in-game features to enhance growth. You will be the bridge between creative prototypes and UA execution, ensuring high-quality traffic reaches games that engage and retain players. This is a role for someone motivated, analytical, and excited to shape the growth of a casual gaming portfolio.
- Provide the technical instructions for theUA team. You’ll be the one to spot when a campaign is wasting money on low-quality placements and propose the most viable course of action.
- Handle the data side of early market validation tests. You'll set up the tracking, monitor the results, and report back on whether a casual game prototype has the prospect to scale.
- Identify Funnel Leaks - in case of a gap between the games, countries, audiences, you are the one who digs into the cohorts. You’ll find out if it's a technical bug, a targeting mismatch, or a game issue.
- Be the link between ads and in-game metrics. You’ll build the reporting that proves which specific ad creatives are bringing in players who actually play, which indicators show potential, and why cohorts perform differently.
- Push the UA team to move beyond "cheap clicks" and vanity CPIs. You’ll guide them toward building a profitable product and find players who actually fit the casual game mechanics at hand.
- Collaborate with Distribution and Product teams to identify opportunities to improve distribution.
- Develop robust experimentation frameworks and perform analyses to support profit growth and distribution optimization.
- Advise the Marketing team on test design and experimental setups based on data insights.
- Analyze results from various experiments and tests.
- Being able to make decisions based on data and measurable results rather than intuition or opinion.
- Having the ability to optimize growth funnels and acquisition strategies for profitability, focusing on finding high-quality, engaged players.
- Understanding advertising algorithms deeply and knowing which levers to pull to improve campaign performance and efficiency.
- Demonstrating analytical objectivity and the confidence to recommend ending a project or prototype that doesn’t meet market validation benchmarks.
- Possessing expertise in casual gaming and knowing performance benchmarks for casual and puzzle titles.
- Being able to distinguish between high-volume hyper-casual traffic and high-retention casual audiences and act based on these insights.
- Communicating complex findings clearly and effectively to various audiences, including company leadership, using actionable insights.
- Structuring complex analyses into coherent frameworks and translating large datasets into practical, data-driven recommendations.
- 3+ years of hands-on experience in mobile gaming analytics or growth, with advanced skills in SQL and querying BigQuery independently.
- Highly proficient with analytics and visualization tools such as Firebase, Tableau, Looker Studio, and advertising dashboards like Meta and AppLovin.
- Possessing deep, practical experience with MMPs, particularly Singular, and knowing how to map users to in-game milestones.
- Having a proven track record in running the data side of soft launches or market validation tests for casual games and helping titles scale from prototype to global launch.
- Being familiar with UA execution, including extensive experience in Meta Ads Manager and other advertising tools, and understanding the trade-offs between broad targeting, ROAS optimization, and targeted campaigns.
- Having strong auction and market intelligence, including knowledge of CPM and CPI variations across regions and genres, and the ability to adjust testing budgets to determine true retention floors in competitive markets.
- Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period.
- Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
- Participation in attractive projects.
- Development opportunities through training, seminars, and conferences
- Choice of sport, fitness, educational, and entertainment activities outside of work.
- Healthy meals in the office
- Flexible working hours
- 24 days of paid vacation
- Participation in a discretionary bonus plan.
- Christmas bonus (subject to internal policies).
- We are open to exploring remote work possibilities, subject to the specifics of the candidate's location and preferences.
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Skills Required
- 5+ years of hands-on user acquisition experience in the mobile games industry
- Proven success managing UA campaigns and strategies from prototype testing through global launch
- Experience with major UA channels: Meta (Facebook), Google Ads, TikTok, Unity Ads, IronSource
- Solid understanding of MMPs (e.g., Appsflyer, Adjust) and data tools
- Track record optimizing for CPI, ROAS, LTV, and retention
- Familiarity with A/B testing methodologies and user segmentation
- Ability to plan and execute UA strategy end-to-end in a small, fast-moving team (self-starter)
- Strong collaboration and communication skills to work cross-functionally with product, creative, and data teams
- Interest in casual mobile games and market trends
- Experience working on new game launches at startups or in small teams
What We Do
Outfit7 is a global entertainment force, bringing billions joy through games, video content, theme parks, and more. What does that mean? Simply put: we create memorable experiences that look, play, and feel good. It’s in our power to make a positive impact by sharing joy, giving back, and entertaining the world – so that’s exactly what we do. Every day. Our universe has 25+ billion game downloads, 120+ billion video views, and up to 470 million monthly players to date. But we don’t play by the numbers. For us, what matters most is that we make the best products we can. As a team, every action we take is crafted with care because we build our future every day – investing in our culture, sharing knowledge, and empowering growth – and every positive action leads to another.
