About Arlo:
At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry. Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience, product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day.
Arlo is looking for a Growth Product Manager, Insights & Experimentation to help us better understand customer behavior, identify growth opportunities, and improve the subscription journey.
This role sits within Product-Led Growth and will focus on turning behavioral data, customer signals, and experiment results into actions that improve activation, trial-to-paid conversion, customer experience, and subscription revenue.
This is not a traditional feature PM role. We’re looking for a data-forward consumer product thinker who is naturally curious about why users behave the way they do, comfortable digging into funnels and cohorts, and able to turn insights into experiments and product decisions.This is a 1 year fixed-term role
- Analyze consumer behavior across onboarding, trial, activation, conversion, device types, plans, feature adoption, and key customer segments.
- Identify where customers realize value, where they stall or disengage, and what differentiates higher-converting cohorts.
- Connect behavioral data with reviews, surveys, cancellation feedback, Care themes, and other customer signals.
- Turn ambiguous customer and funnel questions into clear insights, hypotheses, segmentation opportunities, and product recommendations.
- Own selected Growth experiments and optimization initiatives end to end across onboarding, activation, paywalls, merchandising, checkout, feature adoption, and other subscription experiences.
- Define hypotheses, success metrics, guardrails, launch requirements, and decision criteria with cross-functional partners.
- Analyze results beyond the topline to understand who responded, why, and what should happen next.
- Independently own selected Growth surfaces or problem areas and turn learnings into follow-on tests, iterations, and roadmap recommendations.
- Monitor key funnel and subscription metrics and surface meaningful trends, anomalies, risks, and opportunities.
- Identify instrumentation and measurement gaps and partner with Analytics and Engineering to improve event coverage and reliability.
- Use downstream subscriber behavior where relevant to improve upstream activation and conversion decisions.
- Translate behavioral and experiment data into concise recommendations for Product, Engineering, Marketing, Care, Finance, and leadership.
- 4+ years of experience in consumer growth product management, product analytics, experimentation, monetization, lifecycle optimization, or a closely related area.
- Strong experience analyzing consumer funnels, cohorts, activation, conversion, feature adoption, retention, or lifecycle behavior.
- Hands-on experience with A/B testing and experimentation, including turning results into product decisions and follow-on actions.
- Strong self-service analytical capability using tools such as SQL, Amplitude, Mixpanel, Looker, Tableau, Power BI, or similar.
- Demonstrated ability to investigate ambiguous customer behavior and explain not just what happened, but why.
- Experience turning behavioral data, customer feedback, and experiment results into hypotheses, product recommendations, and growth opportunities.
- Strong product judgment and ability to independently own meaningful optimization initiatives.
- Strong written and cross-functional communication skills, with the ability to distill complex analysis into clear recommendations.
- Experience in a consumer hardware + software + subscription business, such as connected devices, smart home, wearables, or other products where physical products and digital services work together.
- Experience with trial, onboarding, paywalls, checkout, cancellation, lifecycle, personalization, or subscription merchandising.
- Experience with Voice-of-Customer programs, in-app surveys, app reviews, or cancellation feedback.
- Experience with Amplitude Experimentation, LaunchDarkly, Databricks, or similar growth and analytics platforms.
The pay range for this position reflects the minimum and maximum target for new hire salaries at commencement of employment and is expected to be between USD$135,000 -145,000/year . However, base pay offered may vary depending on multiple factors, including role, job-related knowledge, skills, relevant education and experience. The total compensation package for this position may also include other elements, including bonus, equity, and a full range of benefits. Details of all benefits will be provided if an employee receives an offer of employment.
We’re committed to inclusivity and selecting the strongest candidate—no matter their background. Even if you don’t meet every listed qualification, we encourage you to apply. We’re happy to support growth in areas essential to the role. Interested in learning more about our workplace? Visit and follow our LinkedIn, and Glassdoor pages to read employee insights and get updates of what it’s like to be part of Arlo.
Arlo is proud to be an Equal Opportunity Employer. We value inclusion and are committed to inclusive, and harassment-free workplace. We prohibit discrimination and harassment based on all legally protected statuses in all hiring and employment.
We provide reasonable accommodations to applicants and employees with disabilities, who are pregnant or have a related medical condition, or who have sincerely held religious beliefs, observances, and practices. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, the Company will consider for employment qualified applicants with arrest and conviction records.
Skills Required
- 4-6+ years experience in growth product management, product analytics, experimentation, customer insights, lifecycle optimization, or related role
- Experience owning or materially driving A/B tests, product experiments, lifecycle tests, or funnel optimization initiatives
- Hands-on experience using product analytics tools such as Amplitude, Mixpanel, Heap, Looker, Tableau, Power BI, or similar platforms
- Strong experience analyzing funnels, cohorts, activation, conversion, feature adoption, retention, churn, and customer journeys
- Experience using behavioral data to investigate ambiguous product or growth problems rather than only reporting predefined metrics
- Ability to translate experiment results, behavioral patterns, and customer signals into product recommendations and follow-on test plans
- Strong experimentation judgment including defining hypotheses, success metrics, guardrails, decision criteria, and follow-on tests
- Strong written and verbal communication skills; ability to distill complex analysis into clear findings and recommendations
- Detail-oriented and process-minded with strong follow-through on experiment execution, tracking, dashboard monitoring, and instrumentation
- Comfortable operating in a fast-paced environment and working through ambiguity; able to independently own meaningful areas of work
- Experience in a device + subscription business or hybrid hardware/software subscription model
- SQL proficiency or demonstrated ability to self-serve data for analysis
- Experience with Amplitude, LaunchDarkly, Databricks, or similar growth and analytics infrastructure
- Experience working on trial, onboarding, paywalls, checkout, cancellation, win-back, lifecycle, feature activation, or subscription merchandising initiatives
- Experience with app store reviews, in-app surveys, NPS, cancellation surveys, or Voice-of-Customer programs
- Background in growth, monetization, subscription lifecycle optimization, product-led growth, or experimentation programs
What We Do
We are a passionate and diverse group of thought leaders, creators, and developers across all disciplines dedicated to changing how people protect and connect with the people and things they love. Arlo is an award-winning, market leader in the smart home IoT category that is focused on bringing together deep expertise in product design, wireless connectivity and RF engineering, cloud infrastructure and leading-edge AI capabilities to create a seamless smart home experience for Arlo users that's easy to setup and a joy to interact with every day.
