Growth Product Management

You'll be building an AI-native homeowner acquisition funnel.

• Conversational intake flows powered by LLMs that qualify, capture, and convert leads in real-time.
• Personalized onboarding experiences that adapt dynamically based on user attributes, preferences, and model predictions.
• Automated pricing, trust-building, and documentation flows that reduce friction and compress time-to-value.
• Predictive scoring and routing systems to prioritize the right leads, with the right incentives, at the right moment.
• Internal AI copilots that handle verification, follow-up, and workflow automation, freeing humans to do only what humans must.
• A scalable measurement framework across the funnel, with source attribution and model-driven forecasting.

Your Mandate

• Own strategy and execution for Belong’s homeowner funnel, from first click to full activation.
• Identify bottlenecks and explode them with product.
• Partner with leaders to deeply link paid acquisition with in-product performance, and ensure sales and operations can deliver on the promise of Belong.
• Define success metrics, instrument everything, and build dashboards that replace guesswork with precision.
• Write crisp PRDs, wireframe smart workflows, and ship frequently.
• Operate as both a strategic thinker and a tactical executor, you will lead and build.

What You Bring

• 2+ years of experience in product management with ownership over growth funnels, ideally in a B2C or marketplace company.
• You’ve driven CAC down, LTV up, and activation time down with product, not just marketing.
• You’ve shipped AI-powered product features and understand LLMs, embeddings, and prompt engineering.
• You’ve built experiments with rigor and made hard calls with imperfect data.
• You understand user psychology and can design onboarding flows that convert skeptics into champions.
• You communicate clearly, lead cross-functional pods, and get things shipped.
• You play to win.

What Success Looks Like In Year 1

• Homeowner acquisition costs are down, speed to activation is up, and conversion is accelerating.
• AI is integrated across the funnel, delivering measurable improvements in cost, quality, and experience.
• Experimentation velocity is high, insights are trustworthy, and every major decision has a clear metric trail.
• The growth engine is humming, and you’re in the driver’s seat.

Qualifications

• 2+ years of product management experience, preferably in consumer marketplaces or high-growth startups
• Demonstrated success driving growth initiatives in customer acquisition and retention
• Experience working across the AARRR funnel (Acquisition, Activation, Retention, Referral, Revenue)
• Strong understanding of UX principles and ability to turn concepts into high-fidelity wireframes and designs.
• Proven ability to lead cross-functional teams in a fast-moving, ambiguous environment
• Excellent communication, collaboration, and stakeholder management skills
• Familiarity with experimentation frameworks and statistical methods
• Experience integrating or working with AI technologies to enhance product capabilities
• Entrepreneurial mindset with a bias for action and a focus on delivering value quickly
• And you're pithy.