About Us
- Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
- Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade)
- Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives
- Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
- Design targeted strategies and journeys for different user cohorts
- Drive precision marketing through CRM, push notifications, email, and other engagement channels
- Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)
- Leverage A/B testing and data insights to continuously optimize user journeys and product experience
- Generate structured insights and performance reports to support product and business decision-making
- Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization
- Collaborate with Content, KOL, and Paid Media teams to amplify growth impact
- Contribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycle
- 3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred
- Solid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield)
- Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools
- Systems thinking: ability to translate business challenges into scalable, structured solutions
- Strong execution capability with a results-driven mindset in fast-paced environments
- Proven experience in user segmentation and lifecycle management
- Excellent written and verbal communication skills in both English and Chinese
- Experience from leading CEX platforms such as Binance, OKX, or Coinbase
- Familiarity with DeFi ecosystems and on-chain yield products
- Proven track record of executing growth campaigns with measurable KPI impact
- CFA / CPA or a degree in finance or related fields
- Growth-driven mindset – constantly seeking opportunities to unlock new growth
- Systems thinker – builds frameworks, not just solves isolated problems
- Data-first decision maker – relies on data, not intuition
- User-centric – deeply understands different investor profiles and their needs
- Resilient & adaptable – thrives in a fast-moving and volatile market environment
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
Skills Required
- 3+ years of operations experience in internet, fintech, or cryptocurrency industries
- Experience with wealth or investment products
- Understanding of financial products, especially crypto savings, staking, structured products, or DeFi yield
- Hands-on experience with SQL, Excel, and business intelligence tools
- Ability to translate business challenges into scalable, structured solutions
- Strong execution skills in fast-paced environments
- Experience with user segmentation and lifecycle management
- Excellent written and verbal communication skills in English and Chinese
- Experience at a leading centralized cryptocurrency exchange such as Binance, OKX, or Coinbase
- Familiarity with DeFi ecosystems and on-chain yield products
- Track record of executing growth campaigns with measurable KPI impact
- CFA, CPA, or degree in finance or a related field
What We Do
Since its inception in March 2018, Bybit has emerged as a leading cryptocurrency exchange, offering a comprehensive suite of tailored crypto services and product solutions meticulously crafted for retail and institutional traders alike. Trusted by millions worldwide, Bybit continues to push the boundaries of innovation, consistently refining and expanding its multi-spectral product offerings. At the heart of Bybit's mission lies the unwavering commitment to providing a secure, reliable, and transparent trading platform that empowers investors to seamlessly navigate the dynamic world of crypto. Whether you seek to explore Spot or Derivatives trading, harness the potential of Mining and Staking products, or leverage API support for algorithmic trading, Bybit empowers you to take control of your crypto journey. As pioneers in the ever-evolving Web3 landscape, Bybit meticulously curates and incubates innovative crypto projects, decentralized solutions, and data-driven research, fostering a vibrant ecosystem of crypto education and growth opportunities. Our core values of empathy, responsiveness, and continuous improvement permeate every aspect of our operations, shaping an inclusive environment where every individual feels valued and empowered. Bybit actively collaborates with regulatory bodies and institutions worldwide, playing a pivotal role in establishing robust safety and security frameworks, paving the way for a secure and dynamic future of crypto. Embrace the Digital Revolution with Bybit: Your Trusted Partner in the Crypto Frontier. #CryptoArk #Bybit
