Growth Measurement & Experimentation Manager

Posted 10 Days Ago
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Hiring Remotely in Spain
Remote
4-7 Annually
Mid level
Gaming • Information Technology • News + Entertainment
The Role
Oversee measurement strategies, build causal experimentation frameworks, influence capital allocation decisions, and collaborate with Data Science to optimize marketing effectiveness.
Summary Generated by Built In

It’s an exciting time to join us! We’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

We are looking for a Measurement & Experimentation Manager to own the causal understanding of growth and capital allocation across our global business. This is not a reporting role, it is a decision-making role at the core of the growth engine. You will operate at the intersection of Marketing, Data Science, and Product, building the systems that determine where and how we invest marketing budget. Your mission is to move the organization from correlation (last-click) to causation (incrementality). You will act as a product owner of measurement, defining the roadmap, building experimentation frameworks, and directly influencing executive-level decisions.
 
What you’ll be doing : 

Own the measurement product & roadmap

  • Define and evolve the company-wide measurement strategy (MMM, incrementality, attribution, pLTV bidding)
  • Treat measurement as a product, with clear roadmap, adoption, and business impact
  • Establish a single source of truth for marketing effectiveness
  • Operates as a senior lead who works independently to link complex technical outputs (MMM, pLTV, incrementality) with core business goals

Build a causal experimentation engine

  • Design and scale incrementality testing (GeoLift, holdouts, synthetic controls)
  • Create a unified experimentation framework across channels and markets
  • Ensure all major investment decisions are backed by statistically sound evidence

Drive capital allocation decisions

  • Owns the transition from correlation to causation by designing incrementality frameworks that directly drive executive-level capital allocation and marginal ROI decisions.
  • Translate complex outputs into clear, actionable investment recommendations
  • Partner with Growth leadership to optimize marginal ROI and payback curves
  • Actively challenge channel and market decisions with data-backed POVs

Enable cross-channel and creative learning

  • Build structured testing frameworks for creatives, formats, and bidding strategies
  • Turn experimentation into repeatable learning systems, not one-off tests

Collaborate with Data & Engineering

  • Partner with Data Science on MMM, LTV modeling, and causal inference
  • Improve signal quality (tracking, attribution inputs, conversion value signals)
 
We are looking for someone who :
  • Has strong foundation in causal inference, experimentation, or econometrics
  • Has experience with incrementality testing and advanced measurement frameworks
  • Communicates complex technical concepts efficiently to non-technical teams, gaining their confidence
  • Can proactively mitigate conflicts when data challenges existing channel performance
  • Able to operate as a product owner, not just an analyst
  • Has proven ability to influence budget allocation and strategic decisions
  • Has strong collaboration skills with Data Science and Engineering teams
  • Has at least 4-7+ years in marketing science, experimentation, or analytics
  • Has experience in multi-channel performance marketing environments
  • Has hands-on experience with MMM, Geo experiments, or causal modeling

About us

We are a global technology company dedicated to building the future of entertainment and fan-centric experiences.

With commercial markets in Brazil, Belgium, Poland, Romania, Serbia, and Greece our company has evolved from a leading sports betting and gaming operator into a diversified product and tech organization, gathering more than 5,000 dedicated people across our teams.

Shaping the future of play

At Super, we are creating a unique entertainment ecosystem engaging millions of customers worldwide. Our product and technology teams in Amsterdam (the Netherlands), Madrid (Spain), Zagreb (Croatia), London (UK), and Bucharest (Romania) are building the playstack that will champion the future of play.

Our ambitious growth strategy focuses on expanding across Europe and Latin America while delivering immersive customer experiences and creating lasting value for our customers, partners, and communities.

Global recognition and standards

The company’s long-term strategy is supported by world-class investors. In 2019, Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of €175 million. In 2025, we strengthened our financial position through a €1.3 billion refinancing agreement, reinforcing our partnership with Blackstone and enabling accelerated global expansion.

Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).


Top Skills

Attribution
Causal Inference
Geolift
Mmm
Statistical Evidence
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The Company
Hampstead
1,305 Employees
Year Founded: 2008

What We Do

We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland. The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success. Tech-powered global entertainment platform At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base. Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence in Central and Eastern Europe and creating a unique experience for our customers. Our Credentials The world's largest private equity fund, Blackstone Inc., recognized our vision. That's why we received a strategic investment of 175 million euros in 2019. As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC

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