Growth Marketing

Posted 3 Days Ago
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Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Mid level
Artificial Intelligence • Productivity • Software • Automation
The Role
The Growth Lead will build and scale Libra's marketing strategy across various channels, optimizing the self-serve funnel and collaborating with product teams to enhance user growth.
Summary Generated by Built In

About Libra

Libra AI is building an AI Superagent for work- semantic search and agentic workflows across 250+ integrations that help teams move faster across HR, finance, sales, and operations. We're well-funded, early, and investing heavily in GTM and marketing over the next few months. This role owns it.

The Role

We're looking for a sharp, self-directed Growth Lead to build and scale Libra's go-to-market motion from the ground up. You'll work directly with the founders, operate with a high degree of ownership, and be responsible for making Libra the default AI Superagent for modern teams.

Location- HSR, Bengaluru

Responsibilities

  • Build and scale acquisition channels from scratch- organic, SEO, community, partnerships, and referral loops

  • Own the full self-serve funnel: awareness → sign-up → activation → retention → expansion

  • Design and run high-velocity growth experiments; iterate quickly based on data

  • Set up and maintain growth analytics infrastructure- define north star metrics and track what actually moves the needle

  • Develop lifecycle communications: onboarding sequences, re-engagement flows, and expansion triggers

  • Collaborate with product and engineering to close activation gaps and improve in-product growth surfaces

  • Write sharp copy and build campaigns that cut through

What We're Looking For

  • 3–5 years in a growth, GTM, or product marketing role at a SaaS or AI-native company

  • A track record of growing something measurable- a user base, a waitlist, a channel, a community

  • Strong analytical foundation; you pull your own data and can separate signal from noise

  • Excellent written communication- clear, direct, and compelling

  • High agency; you default to action over process and thrive in ambiguous, early-stage environments

Bonus

  • Experience with AI-native or developer-tools products

  • Familiarity with PLG frameworks- PQL scoring, usage-based triggers, viral loops

Why Libra

  • Founding GTM hire- you build the playbook, not inherit one

  • Direct access to founders and influence over product direction

  • Competitive salary and meaningful early-stage equity

Skills Required

  • 3-5 years in a growth, GTM, or product marketing role
  • Strong analytical foundation and ability to interpret data
  • Excellent written communication skills
  • High agency and ability to thrive in ambiguous environments
Am I A Good Fit?
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The Company
70 Employees
Year Founded: 2023

What We Do

Libra AI is an enterprise AI-native WorkOS that unifies search, automation, and intelligent action across 250+ tools. The company replaces fragmented software with a single AI layer that executes workflows, surfaces answers, and takes action across various business functions including HR, Finance, Procurement, and GTM. They are a pre-seed funded startup focused on building an intelligent platform that helps enterprise teams streamline operations and improve productivity through advanced automation.

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