[Growth Marketing] Sr. Staff Back-end Engineer

Posted 5 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
eCommerce
Building the future of eCommerce. We push the boundaries of what’s possible to solve problems!
The Role
Lead architecture, development, and operations for a scalable offsite marketing platform. Mentor engineers, define technical roadmaps, translate business needs into architecture, ensure reliability and low latency, improve data and platform efficiency, collaborate with data science and machine learning teams, and apply AI to improve engineering productivity and business outcomes.
Summary Generated by Built In

Company Introduction  

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.  

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. 

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.  

Role Overview:

In Growth Engineering, our mission is to increase the number of transacting customers and grow their purchase frequency and lifetime value. We are the architects of core platforms and services that propel Coupang's growth and marketing efficiency. Our portfolio includes platforms for Search Advertising, Affiliate, Display targeting, CRM, Audience, and Push Marketing, along with core services for user profiles, landing, tracking, and attribution. The team has significant opportunities in machine learning for areas like targeting, personalization, and product recommendations.

As an senior staff engineer, you will lead the architecture, development, and operationalization of a next-generation Marketing Platform. This platform is designed to drive the rapid growth of Coupang’s offsite marketing business.

Key Responsibilities:

  • Lead and mentor a team of talented engineers, fostering a culture of technical excellence and continuous improvement.
  • Define and execute the short and long-term architectural roadmaps for offsite marketing team.
  • Collaborate with business and product teams to translate business requirements into architecture designs and execution roadmaps.
  • Ensure the platform meets high standards of availability, reliability, and low-latency.
  • Drive continuous improvement in the efficiency and flexibility of the data, platform, and services while maintaining high customer trust, performance, and availability.
  • Lead the collaboration with data scientists, machine learning engineers, and other stakeholders to drive cross functional projects.
  • Define how AI and emerging technologies can improve engineering productivity, software quality, and organizational effectiveness within your area or tech domain.

Basic Qualifications:

  • 12+ years in software engineering domain, with a significant portion in a technical leadership.
  • Experience in designing, implementing, and maintaining distributed systems at scale.
  • A proven track record of leveraging AI to improve org’s engineering productivity or drive business impact.
  • Demonstrated experience translating business needs to technical architecture and execution plans.
  • Experience taking a leading role in building complex software systems that have been successfully delivered to customers.
  • A proven track record of influencing software engineering best practices.
  • Bachelor’s degree in computer science or a related field.
  • Business-level English (written and spoken) is a must.

Preferred Qualifications:

  • Experience with mar-tech platform to support offsite marketing such as display ads, search ads, affiliate marketing.
  • Experience with open-source frameworks and technologies such as Spring, AWS, APIs, NoSQL, and Big Data Technologies like Kafka, Hive, Cassandra, Iceberg, Apache Flink, or Apache Spark.
  • Strong technical leadership experience in a fast-paced, ambiguous, and agile environment.
  • Ability to work backwards from the customer and deliver innovative, simple solutions.

Details to Consider 

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​ 

  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/ 

Skills Required

  • 12+ years of software engineering experience, including significant technical leadership
  • Experience designing, implementing, and maintaining distributed systems at scale
  • Proven experience leveraging AI to improve engineering productivity or drive business impact
  • Experience translating business needs into technical architecture and execution plans
  • Experience leading the development and delivery of complex customer-facing software systems
  • Proven experience influencing software engineering best practices
  • Bachelor’s degree in computer science or a related field
  • Business-level written and spoken English
  • Experience with marketing technology platforms supporting display advertising, search advertising, or affiliate marketing
  • Experience with Spring, AWS, APIs, NoSQL, Kafka, Hive, Cassandra, Iceberg, Apache Flink, or Apache Spark
  • Strong technical leadership experience in a fast-paced, ambiguous, agile environment
  • Ability to work backwards from customers and deliver innovative, simple solutions

Coupang Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.

  • Healthcare Strength — Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
  • Retirement Support — Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
  • Leave & Time Off Breadth — Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.

Coupang Insights

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The Company
HQ: Hanyang
70,000 Employees
Year Founded: 2010

What We Do

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Why Work With Us

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.

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