Growth Marketing Specialist
Company: Knowledge Road Education
Department: Marketing & Growth
Employment Type: Full-time
Compensation: $20–30/hr + performance bonuses
About Knowledge Road Education
Knowledge Road Education is dedicated to supporting schools and families by providing high-quality special education and therapy services. We specialize in SETSS (Special Education Teacher Support Services), Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships. Our team values high performance, accountability, and measurable results, ensuring that more students gain access to the services they need.
Position Overview
We're looking for a Growth Marketing Specialist to manage paid advertising campaigns and optimize conversion funnels across multiple platforms. This role requires hands-on experience with digital advertising, strong analytical skills, and a track record of improving campaign ROI through testing and optimization.
Key Responsibilities
Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta, TikTok, and Reddit
Build and test landing pages and funnels to maximize conversion rates for school partnerships and family outreach
Set up and manage email marketing automation sequences in Salesforce Pardot and Marketing Cloud
Conduct A/B tests on ad creative, landing pages, and email campaigns
Monitor campaign performance using Google Analytics and platform-specific dashboards
Manage advertising budgets and maintain target cost-per-acquisition goals
Create performance reports with actionable insights and recommendations
Required Qualifications
2+ years of hands-on experience with paid digital advertising
Proven track record of managing ad budgets of $10K+ per month
Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and Salesforce Pardot/Marketing Cloud
Experience with email marketing platforms (Mailchimp, Klaviyo, or similar)
Strong analytical skills with ability to interpret campaign data
Experience with A/B testing and conversion rate optimization
Understanding of customer acquisition costs and lifetime value metrics
Preferred Qualifications
Google Ads and Facebook Blueprint certifications
Experience with landing page builders (Unbounce, Leadpages, ClickFunnels)
Knowledge of marketing automation and lead nurturing
Background in education, healthcare, or service-driven marketing
Familiarity with attribution modeling and multi-touch attribution
Experience with programmatic advertising
Salesforce certifications (e.g., Pardot Specialist, Marketing Cloud Email Specialist) a plus
Success Metrics
Achieve positive ROI on 2+ paid advertising channels within 90 days
Improve overall conversion rates by 20% within 6 months
Maintain cost-per-acquisition below target thresholds
Compensation & Benefits
Base salary: $20–30/hr based on experience
Performance bonuses tied to campaign ROI and conversion improvements
Daily catered lunch
Company laptop and phone
Generous PTO policy
Professional development budget
Health benefits package
How to Apply
Submit your resume along with case studies showing specific campaigns you've managed, including budget size, performance metrics, and ROI improvements you achieved.
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Knowledge Road Education is an equal opportunity employer committed to diversity in education.
Skills Required
- 2+ years of hands-on experience with paid digital advertising
- Proven track record of managing ad budgets of $10K+ per month
- Proficiency with Google Ads
- Proficiency with Facebook Ads Manager
- Proficiency with Google Analytics
- Proficiency with Salesforce Pardot or Marketing Cloud
- Experience with email marketing platforms (Mailchimp, Klaviyo, or similar)
- Strong analytical skills with ability to interpret campaign data
- Experience with A/B testing and conversion rate optimization
- Understanding of customer acquisition costs and lifetime value metrics
- Google Ads and Facebook Blueprint certifications
- Experience with landing page builders (Unbounce, Leadpages, ClickFunnels)
- Knowledge of marketing automation and lead nurturing
- Background in education, healthcare, or service-driven marketing
- Familiarity with attribution modeling and multi-touch attribution
- Experience with programmatic advertising
- Salesforce certifications (Pardot Specialist, Marketing Cloud Email Specialist)
What We Do
Knowledge Road Education provides specialized educational and therapy services, including SETSS, speech therapy, occupational therapy, and counseling. Additionally, the company operates as a government contractor, offering professional services in education, healthcare, and public sector operations to help schools, families, and nonprofit organizations achieve their goals through strategic funding, program development, and capacity building.
