Growth Marketing Specialist

Job Posted 16 Days Ago Posted 16 Days Ago
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Atlanta, GA
Senior level
Agency • Marketing Tech
The Role
As a Growth Marketing Specialist, you will manage integrated marketing efforts for B2B and B2C clients, focusing on paid search and social campaigns, organic strategies, and data reporting. You will lead campaign execution while mentoring junior staff and balancing client relationships. This role is ideal for someone eager to adapt and learn in a dynamic agency environment.
Summary Generated by Built In

Company Overview

Trevelino/Keller is a pretty cool agency in the digital public relations and marketing space. We’ve had some years where our growth has been off the charts, like 4th fastest-growing in the country. It’s not always about fastest though. Sometimes it’s about being the best, like “One of the 30 Best Firms to Work for in North America.” What is most important to us though is retention, and we know it’s tricky in the agency landscape. Some agencies are always hiring because they’re always replacing. We get it, after all, we lost two promising practitioners over the last 20 years. Of course, no firm is perfect. And we have no expectation that the next great addition to our team will be either because the only way to be the best is to stumble a little every now and then without losing your footing. So, consider T/K because we have just enough practices to stumble your way to greatness -- Technology, Healthcare, Financial Services, Food & Beverage, Franchising, Government, Lifestyle, and Environment; plenty of exposure to the services we think are most relevant today -- public relations, growth marketing, and creative services. How sweet is that? So much so our cup runneth over. Seriously, come for the culture, the experience, and the challenge. Come to live a little. Check us out at www.trevelinokeller.com.

Job Summary

Trevelino/Keller is in search of a Growth Marketing Specialist who can’t wait to challenge themselves in a fast-paced integrated PR and marketing agency, supporting B2B and B2C clients.

We are seeking a highly motivated individual to join our team as a Growth Marketing Specialist. In this role, you will be responsible for managing integrated marketing efforts on behalf of our clients. The ideal candidate will be detail-oriented, organized, and have excellent communication skills.


Responsibilities and Duties
Recognizing this is an integrated marketing position, we anticipate you can crush it in developing and executing market-appropriate lead generation campaigns. From audience definition to channel selection, positioning and offers, and expected KPI’s. Campaigns can include the full range of lead gen tactics, including content creation, paid and organic search and social media, retargeting, SEO, web conversions, and content syndication.
As an experienced team member, you balance client management with program execution. To mix things up, we will occasionally involve you in new business and any one of our amazing agency initiatives. 
This position is the bridge between being a force on execution and balancing client expectations in a senior capacity. More than any other level, this person has the opportunity and the responsibility to lead as well as incubate less experienced staff. That is how we build the next generation of rock stars.

Qualifications and Skills

  • 4-8 years of experience in digital marketing roles, with strong B2B and B2C experience.
  • HubSpot and/or Pardot Certifications
  • Google AdWords certification
  • Demonstrable experience setting up and managing campaigns in marketing automation tools, i.e. HubSpot, Pardot, Marketo Engage, or Salesforce Marketing Cloud, to track and optimize clients’ lead generation & lead nurturing programs through email campaigns, content marketing, paid media (, and social media channels (paid and organic).
  • Experience creating and optimizing landing pages for paid and web conversions.
  • Strong experience working in native advertising platforms like Google, Display, Facebook, Twitter, LinkedIn, Instagram, Adroll, and similar.
  • Strong experience working in Google Tag Manager, Google Analytics, Search Console, and other data-tracking tools
  • Experience with keyword research and the ability to present campaign examples utilizing tools like SEMRush and Moz.
  • Experience with website analytics tools, and an understanding of how to track goals, report website metrics, and their impact on marketing strategy
  • Understand lead generation metrics, including CTR, impressions, conversions, etc., related to digital marketing campaigns.
  • Comfortable engaging with clients, working with teams across multiple disciplines, developing programming, tracking budgets, and participating in the execution of programs.
  • Ability to think on your feet, or someone else’s, so you can develop strategies that drive clients’ campaign success.
  • Knowledge of optimization techniques – keywords, campaign caps, targeting. Familiar and comfortable using audience, location, and device bid adjustments.
  • Strong WordPress knowledge. 
  • Knowledge of Tableau or Google Data Studio is a plus.
  • Data modeling and statistical analysis is a plus.
  • Eager and fast learner with a willingness to help the team when needed. 
  • Reads/follows blogs, podcasts, publications, and more to keep up with new trends, in all aspects of digital marketing and lead generation.

Benefits and the Life-Long Perks

We’re thrilled to have been recognized as a PRWeek Best Places to Work 2024 business, one of only 24 in the US and the only one in Atlanta and the Southeast. This achievement is a true testament to our company culture and the conviction displayed by our innovative reputation practitioners, creative designers, and savvy growth marketers. We believe in being bold and fearless for our clients and each other. 
In addition to a competitive salary, we feel really good about our benefits package, including a performance bonus, 100% healthcare coverage, a robust professional development program, 401k program with a match, and a PTO package that starts at 18 days per year.
 
We recently moved into our new home in the brand-new Interlock 2 tower in West Midtown, within easy walking distance of some of Atlanta’s hottest restaurants. You’ll love our collaborative workspace, but we expect you’ll also appreciate the chance to work from home, thanks to our hybrid workplace model.
 
We are proud of the salaries we offer our employees, but we also know some extra cash never hurts. Introduce us to a friend, distant cousin, or even a stranger—if it leads to business, you score 10 percent of the fees for one year. It’s a sweet deal. 
 
Maybe the best part of working at T/K is that we genuinely like working together. Visit our Instagram @trevelino.keller to see some of the fun we have at our quarterly and holiday gatherings and in our day-to-day office life. 
 
Sound like something you’re interested in? Be sure to include your salary requirement.
 

Top Skills

Facebook
Google
Instagram
LinkedIn
Moz
Semrush
The Company
Atlanta, GA
51 Employees
On-site Workplace
Year Founded: 2003

What We Do

Trevelino/Keller is a 360 reputation marketing firm. It works with companies ready to launch, scale, exit, lead or further dominate their respective markets. It leans into public relations, integrated marketing and creative services to develop measurable programming across B2B and B2C in industries including technology, healthcare, financial services, franchising, environment, government, food & beverage and lifestyle. Groovy Studios, its creative brand, delivers brand identity, graphic design, web services and dynamic content.  Headquartered in Atlanta, the firm year over year as one of the country’s fastest growing, second in Atlanta, with national rankings in nine industry segments. 

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