Growth Marketing Specialist (Web-to-App Funnels)

Posted Yesterday
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Hiring Remotely in Zagreb, Grad Zagreb, HRV
Remote or Hybrid
Entry level
Gaming • Software
The Role
Create, test, and optimize web-to-app funnel variations, including landing pages, offers, and paywalls. Run A/B experiments, analyze user drop-off and conversion data, coordinate campaign budget and performance decisions, and monitor web-to-app and performance marketing trends. The role requires analytical thinking, hypothesis-driven experimentation, consumer psychology awareness, rapid tool adoption, and strong collaboration across marketing, product, content, and creative teams.
Summary Generated by Built In

Nanobit is a Zagreb-based mobile entertainment studio and part of Stillfront Group. For 15+ years we've built games and interactive stories played by tens of millions of people worldwide. We're now expanding into a new product category: short-form vertical drama for mobile audiences. We're building it with the same craft and audience focus that has defined our games.

About the role

We’re building a short-form drama app featuring AI-generated vertical series. A key part of how the product grows is web-to-app funnels: landing pages where viewers discover a story, engage, subscribe, and then continue in the app. Your job is to create, test, and optimise these funnels. The short drama category is new, the playbook is being written in real time — if you love experimenting, digging into numbers, and figuring out what makes people click, this role is for you.

How will you spend your day?
  • Creating new funnel variations daily — landing pages, offers, and paywalls

  • Setting up and running A/B tests: launching experiments, tracking results, scaling what works

  • Analysing funnel data to find where users drop off and why

  • Coordinating with the marketing team on budget allocation and campaign performance

  • Following web2app and performance marketing trends and bringing new ideas to the table

What we are looking for
  • An analytical mindset — you enjoy working with numbers and drawing conclusions from data

  • A test-and-learn approach: you form hypotheses about what will work and validate them with data

  • Interest in consumer psychology and what drives users to convert

  • Ability to quickly learn new tools and technologies

  • Team spirit and good collaboration skills

Nice to have
  • Experience with A/B testing, CRO, performance marketing, or subscription products

  • Familiarity with analytics tools (Amplitude, Tableau)

  • Any funnel or landing page you’ve built yourself — even as a side project, we’d love to see it

What we offer
  • A new product and the opportunity to build, test and scale our web-to-app funnels from day one

  • Direct collaboration with the marketing, product, content and creative teams that ship the actual show — your funnels are the front door to it

  • Additional financial benefits based on annual success, such as a Christmas bonus, Easter bonus, summer bonus, as well as referral bonuses and covered transportation expenses

  • Work-life balance: we are dedicated to our work, but also understand the importance of flexibility, switching off and recharging. Based on that, we offer flexible working hours and a hybrid work model, with office days mandatory from Tuesday to Thursday. Each one of our teammates enjoys an hour-long lunch break and 24 days of annual leave.

  • We sponsor your monthly Multisport membership and offer you a free annual health check-up, healthy (and not so healthy) snacks, free lunch each day when working from the office and occasional discounts on various services and products.

  • Parents, you are included too! We got your back with kindergarten compensation and soon-to-be parents can look forward to a baby bonus!

Skills Required

  • Analytical mindset and ability to draw conclusions from data
  • Test-and-learn approach with hypothesis formation and data validation
  • Interest in consumer psychology and conversion drivers
  • Ability to quickly learn new tools and technologies
  • Team spirit and good collaboration skills
  • Experience with A/B testing, conversion rate optimization, performance marketing, or subscription products
  • Familiarity with Amplitude or Tableau
  • A self-built funnel or landing page
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The Company
1,168 Employees
Year Founded: 2010

What We Do

Stillfront Group is a global gaming company that develops a broad portfolio of digital games for diverse audiences worldwide. Its games span established franchises and smaller titles across multiple genres, are produced by teams and studios around the world, and attract millions of players. The company is headquartered in Stockholm, Sweden, and its shares are listed on Nasdaq Stockholm.

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