Growth Marketing Specialist, Paid Social

Who We Are

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our second year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission! 

About the Role

We are seeking a Growth Marketing Specialist, Paid Social to join our Growth Marketing team. This role will focus on campaign execution across Meta, TikTok, and other paid social platforms, ensuring seamless implementation and ongoing optimization. The ideal candidate is highly data-driven, eager to learn, and excited to contribute to the success of our paid media efforts. 

Our marketing team embraces a hybrid model that provides personal flexibility as well as in-person collaboration. The ideal candidate will find value in coming to our Watertown office twice per week for face-to-face strategy sessions, taking the occasional meeting on a walk around the river trails, and of course Taco Tuesday!

Key Responsibilities

• Campaign Execution: Set up, launch, and monitor paid social campaigns across Meta, TikTok, and other emerging platforms. 
• Performance Tracking: Regularly review campaign data, flag anomalies, and identify optimization opportunities. 
• Data Analysis: Work closely with the Growth Marketing Manager on analyzing data trends to drive insights and inform campaign optimizations. 
• Creative Testing: Assist in running A/B tests on ad creatives and messaging to improve engagement and conversion rates. 
• Audience Targeting: Support audience segmentation strategies and experiment with different targeting approaches. 
• Budget Management: Assist in tracking campaign budgets, ensuring efficient spend allocation. 
• Collaboration: Work closely with the creative and analytics teams to support campaign improvements. 
• Industry Trends: Stay up to date on platform updates and best practices to enhance performance. 

What We Offer

We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.

•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits

•Financial: 401(k) with generous employer match

•Annual bonus based on company performance

•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance

•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp

•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement

•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.