ABOUT STRALA
We deliver optimal claims outcomes to insurance companies. Not activity. Not output. Outcomes. Every product decision, operational improvement, and line of code is held to this standard.
We are rebuilding claims processing — with the ambition to process every claim in the world. That requires long-term thinking, world-class execution, and people committed to doing things the hard but correct way.
THE ROLE
We sell into large, established companies where claims are seen as a cost center and not a strategic business driver. Our buyers are senior, our sales cycles are long, and trust is the currency that moves deals. Growth at Strala is not about volume; it is about precision.
We are building a marketing function from the ground up and we need someone who rigorously tracks performance so we can make confident decisions about what to do next. This role owns measurement and experimentation first, with the expectation of some channel execution.
This is a role for someone who is rigorously analytical first, and a marketer second. You will build the measurement system that the growth function runs on, and you will be honest about what the data does and does not tell us.
WHAT YOU'LL OWN
Build and maintain marketing measurement infrastructure — UTM tracking, CRM source tagging, pipeline attribution, and channel reporting
Design experiments across channels with clear hypotheses, controlled setups, and honest readouts regardless of outcome
Report on marketing performance with intellectual honesty — what is working, what is not, and what we cannot yet conclude
Analyze campaign and events data to surface insights that inform budget allocation and channel prioritization
Support channel execution, such as LinkedIn campaign set up, as the operational deployment layer
Define and standardize funnel metrics so marketing, sales, and leadership are working from the same definitions
Identify gaps in our measurement before we spend more money on channels we cannot yet evaluate
WHAT WE'RE LOOKING FOR
0–3 years of experience in an analytical role — the background matters less than the rigor you bring to it
You start with the data and let it shape your conclusions, not the other way around
Strong grasp of experimentation design — you know what a clean test looks like and why sample size and control conditions matter
Comfortable working with marketing analytics tools and CRM platforms
Intellectually honest — you are as comfortable reporting a null result as a positive one
Clear communicator — you can explain what the data shows and what it does not show to a non-technical audience
Comfort with ambiguity — you can make directional recommendations when the data is thin without overstating your confidence
NICE TO HAVE
Experience in insurance, finance, or fintech
Experience with CRM platforms and marketing automation
Experience building measurement infrastructure from scratch rather than inheriting a working system
OUR VALUES
Ambition. We want to win and push for the highest standard.
Performance. We move fast, think in systems, and make decisions for the long term.
Ownership. When we see a problem, we step up and fix it.
Spirit. We operate with clarity, optimism, and meritocracy.
If you're looking for a role where you can build something real, we'd like to hear from you.
Skills Required
- 4-6 years in a growth or demand generation role in B2B or sales-led GTM
- Own and execute paid campaigns on LinkedIn targeting senior buyers at large enterprise accounts
- Build and manage email and newsletter programs to nurture leads
- Lead measurement and attribution across channels (events, webinars, paid, out of home)
- Design and run experiments across channels with clear hypotheses and clean setups
- Strong written communication (write briefs, reports, credible emails)
- Comfortable owning channels end to end from strategy through execution
- High ownership mentality and ability to identify and fill gaps
- Comfortable working in a lean team where playbook is still being written
- Experience in insurance, finance, or fintech
- Familiarity with LinkedIn as a precision targeting tool
- Experience with CRM platforms and marketing automation
- Exposure to out of home or event-based measurement
What We Do
Strala partners with the world’s largest insurers to deliver optimal claims outcomes. We do this as your integrated claims partner. We combine AI and human expertise to improve loss ratios, and accelerate cycle times. Further, our AI-native claims platform and expert handlers bring transparency to your claims process and strengthen actuarial and underwriting decisions. Our team comes from leading carriers such as Progressive and Travelers, leading technology firms such as Palantir, DRW, Optiver, and the top AI labs at Oxford, Berkeley, and Cambridge. We are backed by one of the best investors in the world.
