Growth Marketing Manager

About Sweatpals

At Sweatpals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs.

Backed by a16z Speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features.

We believe working out should be joyful, social, and inclusive - not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences.

Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million-dollar businesses. Hosts use our platform to run their business - from ticketing and memberships to marketing tools.

As we scale, growth marketing will play a critical role in fueling top-of-funnel demand. You’ll help us reach more Pals and Hosts, expand city by city, and turn Sweatpals into a habit for millions.

We’re hiring a Growth Marketing Manager to own acquisition and top-of-funnel demand — across paid performance, social strategy, search, and conversion optimization. This role is built for a performance-first marketer who can drive measurable growth and lead our acquisition engine with clarity, speed, and creativity.

You’ll run experiments, scale high-performing channels, guide the social strategy (with execution support from our coordinators and designer), and bring new Pals and Hosts into our ecosystem.

• Own paid performance marketing across Meta, TikTok, and Google — optimizing CAC and ROAS

• Lead the social strategy and content direction (execution supported by two coordinators and a designer)

• Drive SEO and ASO to increase organic discovery and app growth

• Improve acquisition funnels, from landing pages to app store conversion and retargeting

• Launch city-level and national growth campaigns that drive RSVPs and GMV

• Analyze performance data, share insights, and make fast, data-backed decisions

• Own attribution, reporting, and experimentation across top-of-funnel channels

• Collaborate with Product and Design to optimize conversion flows and growth loops

• Test, learn, and scale what works — with a mindset of continuous improvement

• 4–8 years in growth, performance, or acquisition marketing — preferably in consumer or marketplace environments

• Deep experience running and optimizing paid campaigns across Meta, TikTok, and Google

• Strong analytical instincts — you’re fluent in CAC, ROAS, CTR, conversion, and funnel diagnostics

• Experienced with SEO, ASO, and acquisition-focused experimentation

• Comfortable leading social direction — with taste, consistency, and clarity (not a content executor)

• A self-starter who brings ideas, pushes work forward, and doesn’t wait to be told what to build

• Confident operating with autonomy and owning results end-to-end

• Can partner cross-functionally and influence without authority

• Comfortable in an early-stage environment — scrappy, resourceful, and fast-moving

• Motivated by measurable outcomes and excited to build the growth engine, not just run it

• More Pals and Hosts discover, join, and participate on Sweatpals

• Acquisition metrics improve across paid, organic, and social channels

• Conversion rates increase across key touchpoints, from impressions to RSVPs

• Growth programs and campaigns consistently drive measurable impact

• Reporting, experimentation, and insights create clarity and focus across the org

• Growth efforts help accelerate city expansion and marketplace momentum

• $95K – $110K total compensation, plus meaningful equity

• Full-time role, remote (Austin preferred)

At Sweatpals, you’ll build more than campaigns — you’ll help shape the future of how people find belonging through movement. If you’re motivated by ownership, creativity, and measurable impact, this is a place where your work will truly matter. We move fast, think boldly, and operate with high trust and high expectations.

You’ll thrive here if you:

• Want real ownership of acquisition — not a narrow channel or rigid playbook

• Love testing, learning, and scaling what works

• Want to see your work show up in real life, driving growth in cities and communities across the country

• Take pride in clear thinking, fast execution, and measurable results

• Are energized by smart, ambitious teammates who move quickly and care deeply about the mission

• Are motivated by helping people connect, belong, and live healthier lives

We’re still early — which means your work will shape our path, our growth engine, and our impact on communities everywhere. If you’re excited by challenge, autonomy, and building something that matters, you’ll feel at home here.