Growth Marketing Lead

The Marketing team at TRM Labs is looking for a Growth Marketing Lead to scale pipeline impact through full-funnel demand campaigns that drive measurable revenue outcomes. You’ll lead campaign strategy and execution across key customer segments and geographies, directly partnering with Sales and cross-functional stakeholders to convert market interest into pipeline and bookings.

The impact you will have:

• Full-Funnel Campaign Ownership – Lead the end-to-end strategy, execution, and optimization of global demand generation campaigns. Develop compelling programs that convert across multiple funnel stages — from engagement to closed-won.
• Pipeline Generation at Scale – Drive $10M+ in qualified pipeline sourced through campaign activities, with a focus on high-intent conversion and accelerated deal velocity.
• Sales + Marketing Alignment – Build tight collaboration with Sales, especially in key segments like expansion accounts and strategic industries. Co-design plays that fuel pipeline growth and improve win rates.
• Segment Specific Campaigns – Build repeatable and scalable campaign motions tailored to enterprise, mid-market, and regional needs. Own campaign success across multiple personas and compliance-focused buyer journeys.
• Global Campaign Execution – Execute integrated campaigns across regions with attention to localized strategy, channel mix, and cultural nuance — ensuring global programs drive local impact.
• Attribution + ROI Insights – Partner with Marketing Ops and RevOps to track, attribute, and optimize campaign performance. Continuously iterate on programs based on pipeline velocity, ROI, and performance benchmarks.

What we’re looking for:

• 6–10 years of experience in B2B SaaS marketing, with a focus on demand generation and pipeline growth
• Proven ability to drive revenue-impacting campaigns in partnership with Sales, Product Marketing, and RevOps
• Experience marketing to technical or compliance-oriented buyers, ideally in highly regulated industries
• Familiarity with global campaign execution and pipeline development across diverse customer segments and regions
• Hands-on experience with pipeline attribution tools, campaign performance metrics, and MarTech infrastructure
• Strong project management and executional rigor, with a bias for impact, iteration, and scale
• Ability to build influence across GTM teams through data-backed storytelling and visible campaign success
• Comfortable working in fast-paced, high-growth environments with evolving goals and priorities

About the Team:

• A 16-person global marketing team across Demand Gen, Regional Marketing, Product Marketing, and Brand that includes high-performing senior ICs and emerging leaders
• Strong async culture with collaborative rituals — including weekly sprint planning, shared dashboards, retrospectives, and performance reviews
• Culture strengths: analytical curiosity, clear communication, self-accountability, and high agency
• Core collaboration hours: 8am–12pm PST
• No on-call or weekend requirements
• Campaigns, insights, and ops work are tracked against shared sprints and team KPIs

Learn about TRM Speed in this position:

• Launch and optimize high-impact campaigns in weeks, not quarters, rapidly translating market signals and sales input into scalable demand plays that drive pipeline.
• Iterate relentlessly based on performance data, quickly pivoting campaign strategy to double down on what’s working and cut what’s not — no vanity metrics, just revenue outcomes.
• Collaborate with Sales and RevOps in real time, removing blockers and co-creating fast, measurable experiments that move deals through the funnel faster.