Job Title: Growth Marketing Manager
Location: US Remote - Central and South Region Preferred
Department: Marketing
Reports To: Senior Director of Growth Marketing
Type: Full-Time
About Creatopy
Creatopy is an exponentially growing, venture-backed startup transforming how marketers create and publish ad campaigns. Our AI-powered platform helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever. Unlike bloated enterprise software or fragmented AI tools, Creatopy streamlines the process—from design to deployment—driving better performance and higher ROI. Trusted by brands like AstraZeneca, NASCAR, and The Economist, we’re helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance. Find out how at www.creatopy.com.
What We’re Looking For
As the Sr. Growth Marketing Manager, you’ll be at the center of our user acquisition and funnel optimization strategy. You’ll craft experiences and content that educates and converts, testing relentlessly across channels, and ensuring we deliver measurable impact and high quality top of funnel growth. You’ll collaborate closely with sales, product marketing, and digital teams to create data-driven strategies for our self-serve motion, while also generating qualified leads, accelerating the buyer journey, and ultimately supporting revenue growth. Success in this role requires a mix of strategic thinking, high-quality content development, campaign execution, performance analysis, and a deep understanding of how to create and capture demand in competitive markets.
This is a high-visibility role with a direct line to leadership and product.
What You’ll Do
- Own the PLG and PLS Growth Funnels: Lead strategy and execution for acquiring, activating, and retaining users—across self-serve (PLG) and product-led sales (PLS) motions.
- Develop and own a content marketing strategy: Lead strategy and execution for content as a growth lever for self-serve and sales leads.
- Optimize and Launch Demand Gen Marketing Initiatives: Drive awareness, engagement, and pipeline growth through full-funnel marketing programs (e.g., Content, SEO, PPC and lead gen).
- Dig into the data and the unknowns of SEO and GEO: Study, analyze, document and push SEO and GEO efforts to help us rank and grow via search engines and LLMs. Work closely with design and web teams to prioritize and monitor these efforts.
- Optimize User Onboarding:
Collaborate with product and design to reduce friction, improve time-to-value, and increase free-to-paid conversion. - Report and Iterate:
Own dashboards, campaign performance metrics, and attribution models. Share actionable insights with stakeholders to drive continuous improvement. - Contribute to end-to-end optimization:
Work closely with lifecycle and email marketing lead, ensuring experiences are holistic and top of funnel efforts manifest into positive downstream impacts - Test, learn and optimize:
Hypothesize, experiment, and scale what works—testing creative, copy, landing pages, CTAs, and more.
What You Bring To The Table
- 6+ years in growth marketing roles at a high-growth tech or AI/ads company
- Hands-on experience with B2B and/or product-led growth (PLG) motion
- Exceptional writing, campaign and content strategy, and project management skills
- Expert-level knowledge of growth marketing platforms and analytics tools (e.g., Google Analytics, Mixpanel, HubSpot, etc.)
- Experience launching or marketing AI, SaaS, or advertising technology products
- Strong understanding of marketing attribution, CAC/LTV, and growth funnels
- A testing mindset with an ability to scale what works and pivot fast when needed
Bonus Points For
- Experience with generative AI tools or marketing LLMs
- Previous work in ad tech, martech, or media platforms
- Familiarity with SQL or Looker for self-serve data insights
- Building growth loops or referral systems in a PLG environment
What We Offer
- Massive potential: Exponentially growing business in hot AI and adtech space
- Grow with Us: Exceptional learning opportunities
- Rewarding your efforts: Competitive salary and stock options
- Thrive & vibe: Dynamic and supportive work environment
Acknowledgement:
By submitting your application, you acknowledge that we will process your personal information as described in Creatopy's Candidate Privacy Notice.
Top Skills
What We Do
Welcome to Creatopy! 👋
We’re changing the way marketers create and publish ad campaigns with our AI-powered platform.
At Creatopy, we're not just another tool. We’re building the future of digital advertising.
Our AI-native platform streamlines the entire ad creation process—from design to deployment—helping brands and agencies create, scale, and launch high-quality, on-brand ads faster and more efficiently than ever before.
Unlike slow, complicated software, Creatopy focuses on delivering better performance and higher ROI. We help you move at the speed of relevance.
With smart automation features like dynamic resizing, AI-generated templates, and creative optimization, you can scale personalized ads without overloading your design teams. We’ve got integrations with Bynder, Veeva, Figma, and Photoshop, so your teams can focus on what matters: strategy and results.
Trusted by brands like AstraZeneca, LG, and Mercedes-Benz, our mission is simple: eliminate friction in the ad campaign process and empower marketers to stay ahead of trends while engaging with their audiences.
Let’s create smarter, scale faster, and win more together!
