Focus: Demand Generation, Events, Owned Media & ABM
About the Role:
We are seeking a versatile, results-driven Growth Marketing Manager to help lead demand generation across paid media, tradeshow/events, owned digital channels, and ABM initiatives. This individual will play a critical role in executing campaigns, improving funnel performance, and ensuring high-quality engagement across the entire buyer journey.
Key Responsibilities:
Performance Marketing
Plan, execute, and optimize paid campaigns on LinkedIn, testing across other platforms.
Manage channel-level budgets, performance reporting, and ongoing optimization.
Work with external paid search contractor to drive performance.
Event Marketing
Lead logistics, vendor coordination, and strategy for tradeshows, roadshows, and private events.
Collaborate with Sales for pre-show outreach and post-show follow-up campaigns. Attract, engage, and convert throughout the event journey (before, during, after).
Ensure captured leads are integrated into our CRM and routed appropriately for follow-up.
Owned Media Management
Email: Build and optimize Marketo campaigns for lifecycle and nurture workflows.
Social: Own organic LinkedIn strategy; grow audience engagement and reach.
Website: Optimize the website to drive micro-conversions and high-quality inbound leads.
Account-Based Marketing (ABM)
Help identify and prioritize high-value target accounts in partnership with Sales.
Launch ABM campaigns across channels.
Track and optimize engagement, conversion, and pipeline contributions from key accounts leveraging 6sense.
Funnel & Lead Lifecycle Management
Monitor funnel progression metrics (MQL → SAL → SQL → Opportunity → Closed/Won).
Report weekly/monthly on lead quality, velocity, and conversion rates.
Qualifications
5–8 years of B2B marketing experience across demand gen, ABM, owned media, and events.
Leverages AI tools to accelerate tactical execution.
Hands-on experience with LinkedIn Ads, Marketo, and social media management tools.
Proven ability to track, report, and optimize lead progression across the funnel.
Excellent organizational and project management skills.
A solid combination of creativity and an analytical mindset.
Bonus
Experience in a digital consultancy, agency, or professional services environment.
Familiarity with tools like Demandbase, 6sense, or ZoomInfo for ABM programs.
Strong working knowledge of CRM and marketing automation integration (Marketo + Salesforce).
Top Skills
What We Do
Icreon is a digital innovation partner for growth brands, helping businesses achieve exponential growth and operational efficiency.
