About Sittercity

Sittercity, a Bright Horizons company, is a technology platform working to reimagine the child care industry. Finding, hiring and managing high-quality, trustworthy and enriching child care has never been simple, for parents or caregivers. We want to change that. At Sittercity, you can imagine and create solutions that will revolutionize a multi-billion industry and bring relief to parents and care providers alike.

The Opportunity

Our high-performance marketing team is seeking an ambitious, analytical and highly organized Growth Marketing Manager who will manage our paid social channels, strategic planning, reporting, and campaign organization. This role will also focus on helping Sittercity expand our top of funnel presence by strategically testing into new growth marketing channels. 

Key Responsibilities

• Day-to-day management and execution of new customer campaigns through paid social channels.
• Develop and implement campaign optimizations to improve CVRs, and drive more revenue for Sittercity.
• Discover platforms and tools that can help find new customers, improve performance, and generate ongoing revenue. 
• Participate in the creative development process for paid social and landing pages, such as writing briefs, and guiding creation.
• Coordinate a consistent feedback loop of creative insights to the broader team.
• Consistently incorporate test learnings into campaigns; track learnings over time to maintain continuous optimization.
• Find new ways to reach customers through sophisticated targeting and creative executions. 

Qualifications

• 4-6 years of paid media experience, preferably working with B2C brands which rely heavily on paid advertising to drive new customer acquisition.
• Comfortable with managing marketing budgets across multiple channels while optimizing toward blended CAC targets.
• Meta (Facebook) Certification not required, but strongly encouraged.
• Direct experience with standing up new channels and proving ROI for those channels.
• Entrepreneurial & proactive spirit; strong revenue orientation.
• Understands a new approach to branding - not cookie cutter creatives and solutions.
• Strategic, tactical, creative, and motivated, with strong attention to detail.
• Strong data skills including analyzing, visualizing, and extracting insights.
• Strong written and verbal communication – able to articulate what you’re seeing in the data, and what our plan is to optimize our performance.