Growth Marketing Manager

Posted 13 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
130K-180K Annually
Mid level
Artificial Intelligence • Legal Tech • Productivity • Software • Generative AI
Patlytics is an AI-powered patent platform helping IP teams cut cycle times, boost margins, & deliver winning outcomes.
The Role
Own end-to-end demand generation for an enterprise B2B SaaS product: run paid, email nurture, webinars, ABM, SEO/AEO, measurement and experiments to drive demo bookings and pipeline. Collaborate with sales, events, and GTM to turn winning tests into repeatable programs and optimize channel contribution.
Summary Generated by Built In

About Patlytics

Patlytics is the fastest-growing AI-native patent intelligence platform, transforming how intellectual property is protected and monetized at scale. Our advanced LLMs and generative AI engine—custom-built for IP—power every phase of the patent workflow, from invention disclosure through litigation, delivering citation-backed insights with unprecedented accuracy and speed.

 

Backed by Google’s Gradient Ventures, Next47, and 8VC—with $21 million raised in just nine months—we’re trusted by Fortune 500 companies and leading Am Law 100 firms, including Quinn Emanuel, Google, Koch Industries, Xerox, and Foley & Lardner.

 

With teams across the U.S., Europe, and Asia, we’re rapidly building a global organization fueled by exceptional talent and bold ideas. Our growth is driven by people who bring tremendous work ethic, entrepreneurial energy, and intellectual curiosity—united by a shared commitment to setting the global standard for AI-powered IP intelligence. We’re creating a culture where diverse perspectives drive breakthrough innovation, and every voice contributes to transforming how the world protects ideas.

About the Role

You'll own pipeline generation at Patlytics. The role has two speeds, and you'll need both. There's a growth-hacking element: scrappy experiments, fast iteration, finding unfair advantages before competitors do. And there's the systems element: turning what works into repeatable, scalable programs that compound quarter over quarter. Hackers who can't build systems stall out here. Systems people who can't hustle move too slow.

One thing this is not: volume marketing. We sell enterprise SaaS to patent litigators and Chief IP Counsel, a legally sophisticated audience that scrutinizes every claim we make. Growth here means putting qualified IP decision-makers into demos, and proving it with numbers.

You'll be the first dedicated growth hire on a lean team. You'll work directly with the VP of Marketing, events marketing, the broader GTM team, our content contractors, and AI agents that operate as real members of the working team. You'll ship fast, measure everything, and kill what doesn't work.

What You'll Do

• Own the demand gen engine end to end: paid, email nurture, webinars, and campaign execution that drives demo bookings

• Build and run ABM programs targeting Am Law 100/200 firms and Fortune 500 in-house IP teams

• Own SEO and AEO execution: keyword strategy, content briefs for contractors, technical health, and visibility in AI answer engines

• Build the measurement layer: attribution, funnel reporting, cost per opportunity, and pipeline contribution by channel

• Run experiments with clear hypotheses and success criteria, then turn winners into repeatable, documented programs and cut losers fast

• Turn case studies and proof points (like 90%+ time savings and $38K margin gains) into conversion assets: landing pages, email sequences, event follow-up

• Partner with sales on lead handoff, follow-up SLAs, and feedback loops so pipeline quality keeps improving

• Collaborate with events marketing and the broader GTM team so campaigns, events, and sales plays land as one coordinated motion, not parallel efforts

What You'll Need

• 4+ years in B2B SaaS growth or demand generation, with at least 2 years in an enterprise, sales-led motion (six-figure ACVs, long cycles, no self-serve)

• High-growth scaleup experience marketing to enterprise buyers: you've built demand programs while the company scaled underneath you, and you know how to create structure without slowing down

• A track record you can show: pipeline sourced, demo volume grown, CAC improved. Specific numbers, not vibes

• Hands-on ABM experience targeting a narrow, senior buyer set

• Working command of the modern stack: marketing automation (HubSpot or similar), CRM, paid platforms (LinkedIn Ads especially), SEO tooling, and web analytics

• SEO/AEO fluency: you understand how buyers find answers through both search engines and AI assistants, and you know how to win in both

• Strong writing. Our audience notices sloppy copy. So do we

• Based in New York or willing to relocate. This role is in-office in NYC

• An AI-first mindset. This is a hard requirement, not a preference. AI agents are part of our working team alongside human talent, and your default should be “how do I build this with AI” before “how do I do this manually.” If you're still evaluating whether AI belongs in your workflow, this isn't the role

Nice to Have

• Legal tech, fintech, or other regulated/high-scrutiny industry experience

• Early-stage experience: you've built programs from zero, not just optimized mature ones

What Success Looks Like

10 days: Fully ramped on the buyer, the motion, and the current funnel. Audit of existing channels and data complete. Knows what's working, what's broken, and what's missing

20 days: Measurement foundation scoped and first experiments designed with hypotheses, budgets, and success criteria on paper

30 days: Measurement live. First ABM and paid experiments in market. SEO/AEO roadmap owned and moving

60 days: Early signal read. Doubling down on what's working, cutting what isn't. First demos attributed to owned programs

90 days: Repeatable programs running with clear channel attribution. Demo pipeline growing. A forecast for next quarter that sales believes

Why This Role

You'll own a function, not a channel. You'll market a product with real proof behind it: verifiable accuracy, named customers like Quinn Emanuel and Rivian, and a category we're defining. And you'll do it at Series B speed with the resources to move fast.

Skills Required

  • 4+ years in B2B SaaS growth or demand generation with at least 2 years in an enterprise, sales-led motion
  • High-growth scaleup experience building demand programs during rapid company growth
  • Proven track record with measurable pipeline, demo volume, and CAC improvements (specific metrics)
  • Hands-on ABM experience targeting narrow, senior buyer sets (Am Law/Fortune 500 IP teams)
  • Working command of marketing automation (HubSpot or similar)
  • Working command of CRM systems and lead handoff processes
  • Experience running paid platforms, especially LinkedIn Ads
  • Experience with SEO tooling and SEO/AEO strategy
  • Experience with web analytics and attribution/funnel reporting
  • Strong writing skills with attention to precise, high-quality copy
  • Based in New York or willing to relocate; role is in-office in NYC
  • AI-first mindset; experience building workflows using AI agents/LLMs
  • Legal tech, fintech, or regulated-industry experience
  • Early-stage experience building programs from zero
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The Company
HQ: New York, New York
31 Employees
Year Founded: 2024

What We Do

Patlytics unlocks massive productivity gains across the patent lifecycle — from patent prosecution, litigation, and pruning to the invention disclosure processes. Patlytics’ advanced large language models (LLMs) and generative AI-powered engine custom-built for IP is transforming the discovery, analytics, and reporting of intellectual property. Our platform delivers the global market standard of accuracy, speed, and security — enabling patent professionals to streamline workflows, enhance decision-making and IP protection, and reduce costs. Patlytics is the trusted partner to Fortune 500 companies, leading AM 100 law firms, and enterprise innovators across invention sectors, including Foley & Lardner LLP, Google, Koch Disruptive Technologies, Abnormal Security, Richardson Oliver Law Group, and more.

Why Work With Us

At Patlytics, we're revolutionizing patent intelligence with AI. Join a team where your ideas shape the product, your growth is priority one, and your work protects innovation globally. We move fast, learn faster, and celebrate wins together.

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