About Us
At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.
The Role
We are looking for an ambitious and results-driven Growth Marketing Manager to play a pivotal role in driving the continued growth and success of our brand. As part of the Growth Marketing team, you will be instrumental in developing and implementing promotional strategies, aiming to optimize revenue growth and market share. This role requires a blend of strategic thinking, analytical skills and marketing expertise to optimize promotional initiatives and drive the success of our customer referral program.
Responsibilities
- Referral Program Management: Drive initiatives to maximize customer referral program engagement within our existing user base and referred user acquisition.
- Promotional Campaign Management: Develop promotional strategies, including subscription discounts, bundling and limited-time offers, to attract customers and maximize profitability, collaborating with channel managers to execute coordinated campaigns.
- Growth Experimentation: Oversee experiments to optimize existing referral channel and promotional tactics, from ideation and planning to content creation, launch, measurement, and iteration.
- Strategic Planning: Create tactical briefs and user stories that translate high-level strategies into actionable plans, user flows, and technical specifications for seamless execution.
- Customer Insights: Utilize customer and market data to identify and engage specific user segments with targeted promotional offers that drive conversions.
- Data Analysis: Analyze sales data, acquisition metrics and promotional ROI data to generate actionable insights and inform promotional pricing decisions.
- Team Collaboration: Work with various cross-functional teams, such as Product Management, Lifecycle Marketing, Partnerships and Paid Media, to strategically position offers that engage users to take desired actions.
- Performance Analysis: Evaluate the effectiveness of promotional campaigns through post-promotion analysis and ROI measurement. Identify key learnings and best practices to improve future promotional initiatives.
Desired Skills & Experience
- 5+ years of experience in growth marketing, digital marketing, customer marketing and/or product marketing, ideally in SaaS/Self-Serve, with a focus on digital channel optimization.
- Experience developing, managing, and iterating programs, and the ability to measure their effectiveness on the acquisition funnel.
- Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Proactive, collaborative, and results-driven work style.
- Experience using marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau).
- Experience using a project management platform (e.g., Asana, Pivotal, Monday, or Jira).
- Experience with a customer referral platform is a big plus (e.g. Extole).
- Proficiency in data analysis tools and platforms (e.g., SQL) is a plus
Base Compensation Range
$100,000 - $130,000 annually
Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.
The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.
Benefits
We offer a competitive benefits program including:
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
California Job Applicant Privacy Notice
Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.
For more information about our privacy practices, please contact us at [email protected].
SimplePractice Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SimplePractice and has not been reviewed or approved by SimplePractice.
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Healthcare Strength — Healthcare offerings are described as comprehensive, including medical, dental, and vision plans alongside mental-health resources and an EAP. The breadth of wellness support is positioned as a meaningful part of the total rewards package.
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Leave & Time Off Breadth — Time-off provisions are positioned as expansive, including flexible PTO, paid holidays, paid volunteer time, summer Fridays, and mid-year/year-end closures. Paid leave is framed as supportive of rest and balance across the year.
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Parental & Family Support — Family-oriented benefits are described as generous, including fully paid parental leave and additional supports such as childcare benefits, adoption assistance, and fertility benefits. These elements indicate a rewards design that accounts for caregiving needs.
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What We Do
Over 250,000 health and wellness professionals trust us to help them grow and run their practices. Our cloud-based, HIPAA compliant platform offers innovative features like paperless client intake, integrated billing, online booking, Telehealth, and so much more!
Why Work With Us
SimplePractice subscribes to a culture of freedom and responsibility that focuses on empowering employees to make an impact in each and every role. Through direct communication and accountability, we’ve built a culture of trust and open honesty that extends beyond the four walls of our office.
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