At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The Growth Marketing team is a data-driven, growth-focused function that brings together marketing, analytics, user insights, and experimentation to develop and optimize our rider and driver acquisition strategy.
We are looking for an experienced, analytically minded programmatic marketer to lead and scale our programmatic user acquisition efforts. This is a senior individual contributor role requiring a blend of strategic thinking, hands-on channel expertise, and rigorous analytical skills. You will own key parts of our Growth Acquisition program and independently drive new user growth across emerging company initiatives including International Expansion, Partnerships, and Experimental Programs.
The ideal candidate is self-directed, proactively digs into data, and brings a strong experimentation mindset. Advanced SQL and Excel skills are required. We're also looking for someone who actively uses AI tools (e.g., Claude, Gemini, ChatGPT) to sharpen their analytical and operational workflows — not just as a novelty, but as a genuine multiplier on their output.
Responsibilities:- Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats
- Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement
- Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals
- Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
- Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations
- Design and execute A/B and multivariate experiments to improve campaign performance and efficiency
- Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations
- 5+ years of experience in growth marketing or paid acquisition channel management, with deep expertise in programmatic media — including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats
- SQL and advanced data analysis skills are required — we will assess this during the interview process
- Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations
- Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions
- Demonstrated ability to operate independently — you take full ownership of your channels and drive projects from inception to completion with minimal oversight
- Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities
- AI Proficiency: creating custom agents, developing reusable skills/prompts, and integrating AI into day-to-day analytical and operational work to improve speed, quality, and scale
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the New York City area is $128,000 - $160,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
Skills Required
- 5+ years experience in growth marketing or paid acquisition channel management with deep programmatic media expertise (DSPs: The Trade Desk, DV360)
- Advanced SQL and data analysis skills
- Advanced Excel proficiency or equivalent for building performance models
- Proven experience designing and executing A/B and multivariate experiments
- Hands-on experience with audience strategy, signal testing, bid optimization, and campaign architecture across display, video, and native formats
- Demonstrated AI proficiency (creating custom agents, reusable prompts/skills, integrating AI tools such as Claude, Gemini, ChatGPT into workflows)
- Ability to operate independently and manage channels end-to-end in a fast-paced environment
Lyft Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lyft and has not been reviewed or approved by Lyft.
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Healthcare Strength — Corporate materials describe comprehensive medical, dental, and vision coverage with added access to One Medical and mental-health support, indicating a solid core health offering. This breadth positions health benefits as a relative strength for full-time employees.
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Parental & Family Support — Company information highlights paid parental leave for new parents, with flexibility in how time can be taken. This signals strong family support within the corporate package.
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Leave & Time Off Breadth — U.S. salaried employees have unlimited paid time off alongside company holidays, and hourly roles receive structured PTO and sick time. These policies point to ample time-off availability compared with many roles.
Lyft Insights
What We Do
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.
