The Role
Manage growth marketing for online channels, performing data analysis to optimize promotions and provide insights, reporting to business leaders.
Summary Generated by Built In
Open Road Integrated Media, Inc.
Growth Marketing Manager, Online Channels (New York, NY)
Telecommuting/remote work; may reside anywhere in the contiguous United States.
Analyzing performance of retail promotions and identifying nomination criteria in order to enhance title selection and optimize promotional pricing to maximize performance. Performing complex qualitative and quantitative data analysis to understand target markets, business units, and revenue channels, acting as a catalyst for change through data-driven insights. Conducting in-depth strategic analyses of business problems and communicating such results to all levels of the organization – both to technical and non-technical audiences. Analyzing historical financial data to identify key challenges, opportunities, and tradeoffs for Ignition clients and ORIM business units. Updating retail partner business reviews with research findings and recommendations in PowerPoint, using visualization and charts. Regularly review reporting for retail and library partners, including creating a centralized dashboard to aggregate monthly reports, providing improved data visibility and ability to identify opportunities to optimize existing processes with Excel and SQL. Conducting sales analyses and presenting recommendations to the C-suite team and business owners. Defining KPIs, analyzing key metrics performance against forecasts, and building strategic execution plans to ensure the success of target goals and implementation plans to meet financial objectives.
Requirements:
Salary: $75,000.00 to $95,000.00
#LI-DNI
Growth Marketing Manager, Online Channels (New York, NY)
Telecommuting/remote work; may reside anywhere in the contiguous United States.
Analyzing performance of retail promotions and identifying nomination criteria in order to enhance title selection and optimize promotional pricing to maximize performance. Performing complex qualitative and quantitative data analysis to understand target markets, business units, and revenue channels, acting as a catalyst for change through data-driven insights. Conducting in-depth strategic analyses of business problems and communicating such results to all levels of the organization – both to technical and non-technical audiences. Analyzing historical financial data to identify key challenges, opportunities, and tradeoffs for Ignition clients and ORIM business units. Updating retail partner business reviews with research findings and recommendations in PowerPoint, using visualization and charts. Regularly review reporting for retail and library partners, including creating a centralized dashboard to aggregate monthly reports, providing improved data visibility and ability to identify opportunities to optimize existing processes with Excel and SQL. Conducting sales analyses and presenting recommendations to the C-suite team and business owners. Defining KPIs, analyzing key metrics performance against forecasts, and building strategic execution plans to ensure the success of target goals and implementation plans to meet financial objectives.
Requirements:
- Bachelor’s degree in data analytics or a similar field and two years of experience in a marketing or business analytics role.
- Working knowledge of the publishing industry, particularly ebooks, as well as the US and international retail and library markets.
- Advanced knowledge of Excel.
- Intermediate knowledge of SQL and Tableau.
Salary: $75,000.00 to $95,000.00
#LI-DNI
Top Skills
Excel
SQL
Tableau
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The Company
What We Do
Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world.
Laser-focused on revenue, reach, and repeat customers, the Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.
