ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.
Company Overview
ID.me is a next-generation digital identity wallet that simplifies how individuals securely verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts.
Over 152 million users trust ID.me for streamlined identity verification and secure access to services at 20 federal agencies, 45 state governments, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify user segments and build authentic relationships. ID.me’s technology meets federal authentication standards set by the Commerce Department and is approved as a NIST 800-63-3 IAL2/AAL2 credential service provider by the Kantara Initiative. Committed to "No Identity Left Behind," ID.me ensures secure digital identities for all.
ID.me is building the identity layer of the internet — and with it, a category-defining brand. Marketing is at the center of that transformation, connecting ID.me with our members and customers. We build belief in our mission, trust in our products, and momentum for our growth — driving awareness, engagement, and transactions through the launch and scale of products and campaigns that resonate with members and customers alike. Together, we’re building an iconic brand and accelerating ID.me’s growth to make life safer and easier.
Role Overview
Location: Mountain View, CA (Full-time in-office)
ID.me is seeking a strategic, creative, and execution-focused Growth Marketing Manager to drive adoption and engagement for ID.me’s mobile app and browser extension among new and existing members.
This role will own data-driven strategies to increase installs, streamline onboarding, and improve activation, engagement, and retention across in-app, email, push, and emerging digital channels. The ideal candidate combines analytical rigor with creative intuition to uncover insights, design personalization and experimentation strategies, and deliver programs that build trust, deepen engagement, and drive long-term member value.
Success will be measured by tangible business outcomes — including installs, transactions, and revenue growth — ensuring every initiative contributes to meaningful, measurable impact.
Responsibilities
- Strategy & Execution
- Develop and execute growth strategies to drive adoption and engagement for ID.me’s mobile app and browser extension among new and existing members.
- Partner with Product, PMM, Lifecycle, Engineering, MarTech, Design, and Data Science to identify growth opportunities, develop hypotheses, and launch high-impact, cross-channel campaigns.
- Leverage first-party data, behavioral insights, and predictive modeling to design personalized programs that deepen engagement and accelerate transactions.
- Balance high-velocity, tactical initiatives with long-term programs that build sustainable, compounding growth loops.
- Build, iterate, and advocate for best-in-class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance.
- Project-manage campaigns from concept through execution, ensuring timely delivery and alignment with business goals.
- Experimentation & Testing
- Design and implement data-driven experiments across creative assets, segmentation, and personalization to identify what resonates most with members.
- Establish a testing roadmap to continuously improve activation, engagement, and conversion rates.
- Reporting & Insights
- Monitor and analyze performance metrics across the funnel, from installs and engagement to transactions and revenue growth.
- Partner with Analytics to define KPIs, build dashboards, and extract insights that inform ongoing optimization.
- Continuously iterate on strategies and campaigns to improve impact, efficiency, and member satisfaction.
- Cross-Functional Collaboration
- Work closely with cross-functional teams to align marketing initiatives with product updates, lifecycle programs, and company growth priorities.
- Communicate findings, opportunities, and performance insights clearly to stakeholders across Product, Marketing, and Leadership.
- Innovation & Continuous Improvement
- Explore emerging tools, AI technologies, and new growth channels to enhance personalization and scale experimentation.
- Identify and act on new opportunities for efficiency, automation, and performance lift across acquisition and engagement channels.
- Translate learnings from experiments into scalable playbooks and best practices for future growth initiatives.
Qualifications
The qualifications below are ideal, but not all are required. We encourage candidates to apply if they satisfy some, but not all of the qualifications.
- 5–8+ years of experience in growth strategy, lifecycle marketing, management consulting, or related strategic and analytical roles.
- Prior experience in high-growth consumer, marketplace, or eCommerce roles, especially driving installs and engagement for mobile or browser-based products, is strongly preferred.
- Strong analytical skills and ability to extract insights from dashboards, funnel metrics, and campaign analytics to inform strategy.
- Excellent collaboration skills—comfortable working with Product, Engineering, MarTech, Product Marketing, Design, and Data Science teams.
- Experience with A/B testing, experimentation frameworks, and campaign optimization.
- Strong grasp of lifecycle channels and segmentation, and experience developing cross-channel programs that drive engagement and retention.
- Experience with tools such as Braze, Amplitude, Mixpanel, Looker is a plus.
- Familiarity with AI-driven personalization, automation, and predictive modeling is a strong plus.
- Track record of achieving ambitious growth targets in fast-paced, dynamic environments.
- Thrives in 0-1 environments—comfortable testing, building, and scaling new programs quickly.
- Exceptional communication and presentation skills, with the ability to translate business needs into actionable marketing strategies and briefs.
- Bachelor’s degree required; advanced degree a plus.
Ideal candidate also has:
- Passion for delivering the right message, to the right audience, through the right channel, at the right time.
- Comfort operating in dynamic environments with evolving priorities.
- A self-starter mindset with strong ownership, curiosity, and drive for continuous improvement.
- A team-first attitude with a bias for collaboration and results.
The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.
ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.
ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.
Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.
ID.me participates in E-Verify.
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What We Do
ID.me simplifies how individuals prove and share their identity online. The ID.me secure digital identity network has over 100 million members with over 70,000 individuals joining daily, as well as partnerships with 31 states, multiple federal agencies, and over 500 name brand retailers. The company provides identity proofing, authentication and group affiliation verification for organizations across sectors.
The company's technology meets the highest federal standards and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. ID.me is the only provider with video chat and in-person verification, increasing access and equity. The team is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.
Our Mission is to make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.
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