Growth Marketing Manager (ABM, Paid Media & Automation)

Growth Marketing Manager (ABM, Paid Media & Automation)

Company:
Meera.ai
Location: Remote
Employment Type: Full-Time
Role Type: Individual Contributor
Reports To: CEO
Compensation : Base Salary: $90,000-100,000 (Bonus- $20,000) (Compensation is flexible and open to discussion for the right candidate)

About Meera.ai

Meera.ai is an AI-powered conversational automation platform serving enterprise sales teams with complex, high-volume outbound motions. Our customers manage 5,000+ leads per month and rely on coordinated, multi-touch engagement across long sales cycles. We’ve built strong positioning, messaging, and outbound capabilities. Now we’re looking for a hands-on growth operator to independently turn that into a scalable, high-performing ABM and paid acquisition engine.

Must-Have Tech Stack Experience

You must have hands-on experience working directly inside the following tools (or very close equivalents):

Outbound & Data Layer

• Clay (data enrichment, workflows)
• Smartlead (email automation)
• HeyReach (LinkedIn automation)
• Apollo (prospecting and sequencing)
• BetterContact (data enrichment)
• Scapelli (or similar outbound tooling)
• LinkedIn (ads + outbound workflows)
• Claude or similar AI tools (for workflow + copy leverage)

Marketing & CRM

• HubSpot (CRM + campaign tracking)
• ContactLevel (or similar audience syncing tools)
• Experience integrating outbound tools with paid platforms and CRM systems

The Role

We are hiring a Growth Marketing Manager to independently own and execute our ABM and paid media strategy.

This is a hands-on individual contributor role.

You will take our existing positioning and:

• Build campaigns
• Write ad copy
• Launch and manage paid programs
• Automate workflows
• Generate qualified pipeline
  
  You will not be managing people. You will be expected to execute and deliver results.

What You’ll Own

1️⃣ End-to-End ABM Execution

• Build and manage account-based marketing campaigns targeting defined ICP accounts
• Pull and segment target accounts from Apollo
• Enrich and structure data using Clay
• Ensure target accounts are consistently activated across channels
• Own execution- from audience creation to campaign launch

2️⃣ Paid Media Ownership (Strategy + Execution)

• Translate Meera’s positioning into high-performing ad campaigns
• Own ad creative strategy:
• Messaging angles
• Hooks and value props
• Creative testing roadmap
• Write ad copy across:
• LinkedIn
• Google (Search + Display)
• Meta
• YouTube
• Launch, manage, and optimize campaigns directly
• Continuously test and iterate to improve performance

You are responsible for both what we say and how it performs.

3️⃣ Automation & Systems

• Build automated workflows across:
• Apollo
• Clay
• BetterContact
• SmartLead
• HeyReach
• ContactLevel
• Sync audiences dynamically into ad platforms
• Eliminate manual processes (no CSV uploads)
• Connect CRM activity to campaign triggers

4️⃣ Outbound + Paid Coordination

• Ensure accounts targeted by outbound also receive paid “air cover”
• Activate retargeting when accounts engage
• Align messaging with funnel stage and sales activity
• Maintain always-on presence across channels for target accounts

5️⃣ Pipeline & Performance Ownership

• Own metrics like:
• Cost per meeting
• Pipeline generated
• Account engagement
• Improve conversion from ad → meeting
• Run experiments to continuously improve results

You are accountable for lead generation output.

What This Role Is NOT

• Not a strategy-only role
• Not a brand/content role
• Not a marketing coordinator position
• Not a team management role
• Not a RevOps back-office role

This is a hands-on builder role focused on execution and results.

Ideal Candidate Profile

You’ve:

• Owned paid acquisition for a B2B SaaS company
• Built and executed ABM campaigns
• Written ad copy that converts
• Worked directly inside ad platforms and automation tools
• Supported outbound sales teams with pipeline generation
  

You are:

• Highly hands-on and execution-focused
• Comfortable working independently
• Strong at both systems and creative thinking
• Able to translate positioning into performance marketing
• Data-driven and accountable for results

Required Experience

• 4–7 years in growth marketing, demand generation, or performance marketing
• Proven experience running paid campaigns in B2B SaaS
• Experience with ABM or account-based targeting
• Strong copywriting skills for ads
• Experience working with marketing automation and CRM workflows

Bonus:

• Experience with Clay or similar enrichment tools
• Experience integrating outbound + paid channels
• Startup experience

Success Metrics (First 6 Months)

• Fully operational ABM + paid engine
• Automated audience syncing across tools
• Consistent increase in qualified meetings
• Improved cost per meeting
• Clear pipeline contribution from paid + ABM

Compensation

• Competitive base salary
• Performance bonus tied to pipeline generated
• Equity opportunity

Why Join Meera.ai

Joining Meera.ai means helping build a next-generation AI customer engagement platform from the ground up.

You’ll gain exposure to:

• Enterprise AI products
• Modern growth automation
• Sales-led SaaS scaling
• Early-stage startup building

You’ll work directly with leadership and help shape the growth engine of the company.

Work Environment

We are an early-stage startup, and that means:

• High ownership
• Fast decision-making
• Strong individual impact

We operate with:

Flexibility
You manage your schedule in the way that helps you do your best work.
Transparency
We communicate openly about expectations and priorities.
Access to leadership
Everyone has direct access to founders and leadership.

Our Values

Curiosity: We are obsessively curious about possibilities and innovation.
Trust: We build relationships grounded in transparency and reliability.
Empathy: We design technology that respects human conversations and emotions.