Growth Marketing Lead

I quit medicine because I kept watching patients die needlessly, for avoidable reasons. In almost every case, the science and the clinicians were fine. It was the system around them that failed: the way information moved, the way decisions got routed, and the way fragmented teams and fragmented data turned solvable problems into tragedy.

Our mission is human wellbeing, and we're focusing on the breakthrough technology of personalised medicine. Since the beginning, our proprietary insight has always been that the company to create a true active learning data engine with a loss function against human wellbeing would be the one to crack it, becoming one of the most impactful companies in the world as a result.

We're now in 1,100+ clinics, across 4 product lines, serve >20% of the UK population, and have solved >5.7 million patient cases in the past 12 months alone, saving an estimated 8,600 lives. We are cash flow positive, growing fast, and have a tight crew of ~35 people.

Multiple trillion-dollar companies will be built in healthcare over the next two decades, and we intend to be one of them.

We have a knights of the round table culture with a flat hierarchy, where we empower builders to have outsized impact on millions of lives, and where we collaboratively converge on the optimal action without dogma or ego. We're all here to serve a greater mission than ourselves. The closest analogy for our culture is probably Firefly (the TV series): a small crew on a ship at the frontier, each person exceptional in a specific way, deeply loyal to each other and the mission, resourceful under constraints, and having a genuinely good time doing something that matters. We're carefully curated, lean, and wholeheartedly in.

If you want your skills to be at the highest possible stakes, you belong at Anima. Your work here will save lives.

- Shun

AI tools are changing the way growth and marketing work. Now, a single growth marketer can do the work of multiple people, increase their output and grow rapidly through an organisation. If you're excited by the opportunity and development that comes with that, join us.

Please note this role is only open to those based in the UK.

We’re looking for someone who:

• Has 3–6 years of experience in growth, demand gen or lifecycle marketing in high-growth B2B SaaS or product-led growth (PLG) environment.

• Has experience running experiments and building automations. You have multiple examples of designing structured experiments, iterating fast to scale what works, then building automations and workflows to compound growth efficiently.

• Is customer-obsessed. You uncover deep user motivations and pain points to shape precise positioning, messaging, and ICP design that resonate.

• Is an analytical, systems thinker. You are obsessed with understanding how every growth lever (from events and email to PLG and referrals) connects into a self-sustaining engine. You’re rigorous about ROI, attribution, and finding signal in noise to guide smart decisions.

• Is a creative storyteller. You love crafting campaigns that educate, inspire, and convert. You can turn customer stories and partnerships into authentic advocacy and growth channels.

• Is high-agency and thrives in ambiguity. In fact, ambiguity fuels your curiosity and drive.

• track record running multi-channel campaigns across events, content, email, partnerships, and automations with measurable ROI.

• Is technically curious and loves learning new tools. You have experience with, or a desire to learn, SQL, Python, JS, or Excel for data exploration, attribution, reporting and automations. You’ved used or are willing to upskill in growth tools like HubSpot, Clay, Lemlist, Zapier, GA4, and Mixpanel.

What to expect in the role

• High ownership in a pivotal role for the company. You’ll design and execute Anima’s end-to-end demand generation strategy across events, content, partnerships, and PLG.

• The chance to build systems. Your goal will be to build scalable growth loops, automations, and workflows that drive qualified leads and measurable ROI.

• The chance to work with every team on the highest impact ideas. You’ll sit at the intersection of marketing, product, and customer success, architecting experiments, automations, and creative campaigns that convert.

• Use and hone your analytical skills. Data and experimentation will be your tools for uncovering new growth levers, refine ICPs, and optimise targeting.

• Plenty of time with our customers. You’ll develop bold events, storytelling, social campaigns and an ambassador engine that turns users into public champions.

This role won’t be for you if you

• prefer narrow, repetitive marketing tasks instead of full-funnel ownership from metric ownership to execution.

• are uncomfortable with experimentation, iteration, or data-driven decision making.

• need strong direction instead of thriving in autonomy and ambiguity.

• dislike either the creative or analytical aspect of growth.

• aren’t genuinely excited about transforming healthcare through technology.