Growth marketing lead

Key Responsibilities

• Growth Strategy & Execution:
• Develop, execute, and optimize a comprehensive growth strategy across acquisition channels
• Execute end-to-end campaigns across creative, product and data teams.
• Work with quantitative and qualitative data teams to deeply understand our persona and use cases to develop the strategy, rollout decisions, optimizations, and measurement.


• Experimentation & Rapid Iteration:
• Build and run growth experiments to test new channels, messaging, and landing pages.


• Organic and Paid Growth:
• Plan and execute experiments across paid acquisition (Google Ads, Meta, LinkedIn, YouTube, TikTok, etc.) and organic channels (SEO, content, referrals, virality, partnerships).
• Collaborate with the SEO, content, and product marketing teams for a cohesive content strategy across organic, social, and paid channels.
• Integrate SEO best practices and SEM campaigns into cohesive growth initiatives.


• Partnerships and affiliates:
• Identify, negotiate, and manage relationships with influencers, affiliates, and strategic partners who can expand Neo’s reach.
• Develop co-marketing initiatives (joint webinars, referral deals, etc.) that deliver tangible lead-gen results.


• Analytics and Data:
• Monitor growth analytics and KPIs (CAC, LTV, conversion rates, retention cohorts, etc.) and continuously refine strategies based on data.
• Leverage analytics tools to track campaign performance, derive insights, and iterate rapidly.


• Own growth goals:
• Develop and own growth goals across relevant KPIs and drive expected growth targets.


• Budget & ROI Optimization:
• Plan and optimize the growth budget, ensuring maximum efficiency and scalability.

Qualifications & Experience

• 5+ years of experience in growth marketing, performance marketing, or demand generation at a high-growth start-up or scale-up focused on US and European markets.
• SaaS & Growth Expertise: Demonstrated success in a SaaS environment, driving self-serve, high-volume lead generation while maintaining low CAC.
• Content & SEO Knowledge: Familiarity with content-led growth motions, including how to integrate SEO/SEM effectively.
• Analytical & ROI-Focused: Strong quantitative skills, with the ability to track and report on key marketing metrics, ensuring spend efficacy and payback period targets.
• Experience working cross-functionally with content, product marketing, and creative teams. Able to unify multiple marketing channels under one coherent growth strategy.
• Optional: Partnership & Affiliate Experience: Proven track record building and scaling influencer/affiliate programs; existing networks in Western markets is preferred.
• Role is based out of (or focusing on hiring in) Mumbai or Bengaluru, India, with potential to serve a global market.