Growth Marketing Lead

Posted Yesterday
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San Francisco, CA, USA
In-Office
150K-200K Annually
Mid level
Professional Services • Consulting
The Role
Lead top-of-funnel growth marketing for a software company through organic search, content, community engagement, creator partnerships, launches, and physical advertising. Convert community and product-use signals into qualified leads, collaborate with sales to maintain lead quality, and manage the company’s public debut. The role requires hands-on growth experience, startup exposure, independent planning, and onsite work in San Francisco five days per week.
Summary Generated by Built In

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Lead the top-of-funnel marketing work for a software company, building organic reach through search, content, community and high-visibility campaigns. The role turns engagement into qualified leads and works with the sales team to keep lead quality high.

What you'll do

- Shape and run organic search work to increase visitors arriving from unpaid results.

- Develop bold campaigns that mix editorial work, partnerships with creators, launch activity and physical advertising.

- Turn signals from community activity and product use into leads that sales can act on.

- Organize the coming public debut, from preparation through delivery.

- Partner with the sales team so leads move over smoothly and stay high quality.


Requirements

What we're looking for

- Two to five years in growth marketing, ideally with time at a fast-moving startup.

- Hands-on results in search, content or creative campaign work, rather than mainly paid performance marketing.

- Able to shape a loosely defined objective into a plan and deliver it with light direction.

- Able to work on site in San Francisco five days a week.

- Has taken part in a rapid growth phase at an earlier-stage company.

Bonus points

- Marketing experience with developers or technical buyers, or familiarity with growth driven by product use.

- Prior time at a startup during a major growth phase.

- Knowledge of building engagement in open technical communities.

- Background in open source or community-driven go-to-market work.


Benefits

Compensation and benefits

- Base salary: USD 150,000 to 200,000 per year

- Health, dental and vision coverage

Location and work model

- San Francisco, California, United States

- On-site, five days per week in office

- Full-time

Skills Required

  • Two to five years of experience in growth marketing, ideally at a fast-moving startup
  • Hands-on results in search, content, or creative campaign work
  • Ability to turn loosely defined objectives into plans and execute with light direction
  • Ability to work onsite in San Francisco five days per week
  • Experience participating in a rapid growth phase at an earlier-stage company
  • Marketing experience with developers or technical buyers, or familiarity with product-led growth
  • Knowledge of building engagement in open technical communities
  • Background in open source or community-driven go-to-market work
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The Company
28 Employees
Year Founded: 2021

What We Do

Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.

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