About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Own and build the full growth marketing function for a B2B software business, setting strategy, channels and measurement from the ground up. Begin as a hands-on individual contributor with some team support, reporting to senior leadership, with room to move into broader marketing leadership over time.
What you'll do
- Design and launch a growth program from scratch, including strategy, KPIs and an account-based marketing approach aimed at large enterprise accounts.
- Bring structure and clear goals to field events and conferences so they work as a dependable pipeline source.
- Find, test and develop new channels for pipeline generation and customer acquisition, managing a sizeable annual budget.
- Shape the company's brand voice and market presence.
- Work closely with sales and executive leadership to align marketing programs with long enterprise sales cycles and commercial targets.
Requirements
What we're looking for
- Around 5 to 8 years of marketing background, including growth roles.
- Hands-on use of AI tools in daily work, or a strong curiosity about them.
- A history of marketing to large enterprise customers with significant revenue and many locations.
- A track record of building and scaling a B2B growth engine from scratch at an early-stage startup, owning pipeline across events, account-based marketing and new channels.
- Accountability for the financial performance of the marketing funnel, from acquisition cost through to return on spend and contribution to revenue.
- Working knowledge of paid media, search marketing, lifecycle marketing and account-based marketing.
- Comfort working Pacific hours and collaborating with a team in Southeast Asia.
Bonus points
- Background in vertical SaaS or AI companies, or in healthcare or hospitality technology.
Benefits
Compensation and benefits
- Base salary: USD 168,000 per year
Location and work model
- Remote (US)
- Full-time
Skills Required
- Approximately 5 to 8 years of marketing experience, including growth marketing roles
- Hands-on use of AI tools or strong curiosity about AI tools
- Experience marketing to large enterprise customers with significant revenue and many locations
- Experience building and scaling a B2B growth engine from scratch at an early-stage startup
- Experience owning pipeline across events, account-based marketing, and new channels
- Accountability for marketing funnel financial performance, including acquisition cost, return on spend, and revenue contribution
- Working knowledge of paid media, search marketing, lifecycle marketing, and account-based marketing
- Comfort working Pacific hours and collaborating with a Southeast Asia-based team
- Background in vertical SaaS, AI companies, healthcare technology, or hospitality technology
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
