Growth Marketing Lead

Uassist.ME is looking for a Growth Marketing Lead to help drive B2B client acquisition through targeted, measurable marketing campaigns.

This role will focus on identifying the right audiences, developing effective acquisition strategies, sourcing and qualifying prospects, and turning marketing opportunities into qualified leads for the Sales pipeline.

You will take campaigns from research and strategy through execution, measurement, and optimization, working closely with the COO / Growth Lead, Sales, creative resources, and external providers.

The ideal candidate combines strategic thinking with hands-on execution and is comfortable using data and experimentation to continuously improve targeting, messaging, channels, and conversion.

• Identify and define target markets, customer segments, buyer profiles, needs, and pain points.
• Develop clear value propositions, offers, and messaging aligned with UAssist.ME's B2B services.
• Research markets and competitors to identify new acquisition opportunities.
• Develop and refine ideal customer profiles (ICPs) and targeting criteria.

• Research, source, and build high-quality prospect lists for outbound and targeted campaigns.
• Evaluate prospect fit and maintain strong standards for data accuracy and quality.
• Identify opportunities to expand reach through new audiences, channels, partnerships, and campaigns.
• Work with Sales to define what constitutes a qualified lead and continuously improve targeting based on Sales feedback.

• Develop and manage B2B lead-generation campaigns across channels such as:
  • LinkedIn
  • Paid Search
  • Email
  • Organic Content
  • Other relevant digital channels
• Translate campaign ideas and hypotheses into clear briefs, execution plans, and measurable tests.
• Coordinate with creative teams and external providers on content, assets, landing pages, launches, and campaign follow-up.
• Manage campaigns from initial concept through launch, monitoring, optimization, and reporting.

• Establish a consistent cadence for testing:
  • Audiences
  • Prospect lists
  • Messaging
  • Offers
  • Channels
  • Landing pages
  • Campaign formats
• Analyze results and identify what is working, what is not, and what should change.
• Use campaign insights to continuously improve acquisition strategy and conversion.

• Track performance from initial engagement through lead qualification and Sales pipeline contribution.
• Monitor key metrics such as lead volume, lead quality, conversion rates, cost per lead, and qualified pipeline contribution.
• Provide concise, actionable updates on campaign performance, qualified leads, experiments, learnings, and next steps.
• Partner closely with Sales to understand lead quality and incorporate feedback into future campaigns.

• Proven experience building, launching, and improving B2B lead-generation or growth marketing campaigns.
• Strong understanding of B2B marketing funnels, prospect sourcing, conversion, and lead qualification.
• Experience turning market insights and hypotheses into actionable campaigns and measurable tests.
• Working knowledge of LinkedIn, paid search, email marketing, and organic content strategies.
• Experience researching target markets, identifying prospects, and building quality prospect lists.
• Strong analytical skills and the ability to use campaign data to make informed decisions.
• Strong project management and follow-through, with the ability to move initiatives from strategy to execution.
• Ability to coordinate effectively with Sales, creative teams, internal stakeholders, and external providers.
• Curiosity, initiative, sound judgment, and a continuous-improvement mindset.
• Strong communication skills and the ability to present findings and recommendations clearly.

• Experience marketing B2B services, outsourcing, staffing, professional services, SaaS, or similar solutions.
• Experience with CRM and marketing automation platforms such as HubSpot.
• Experience with outbound email and/or LinkedIn prospecting campaigns.
• Experience with landing page optimization and conversion-rate improvement.
• Experience working directly with Sales teams to improve lead quality and pipeline generation.

Success in this role will be measured by the ability to build a consistent, measurable B2B acquisition engine, including:

• Increased volume of qualified leads entering the Sales pipeline.
• Improved fit and quality of prospects sourced for campaigns.
• Consistent and faster execution of campaigns and growth experiments.
• Continuous improvement in targeting, messaging, offers, and conversion rates.
• Clear understanding of which channels and campaigns are contributing to qualified pipeline.
• Strong alignment between Marketing and Sales around lead quality and qualification.
• A consistent process for testing, learning, and applying campaign insights to future initiatives.