Location: Austin, TX (100% remote)
Reports to: Chief Executive Officer
Direct Reports: Marketing Analyst (CRO/SEO), Google Ads Consultant, Web Designer/Developer, Backlink agency
About Tecla:
Tecla is a technology staffing company that helps world-class companies scale with top, remote software engineers, cloud experts, and AI specialists from across the U.S. and Latin America. We are the bridge between hiring in-house and outsourcing, giving companies the flexibility and cost savings of outsourcing while providing the quality and control of fully integrated engineering teams.
We also operate a small portfolio of interrelated sub-brands, all of which feed back into Tecla’s flagship business. This role will focus primarily on Tecla’s main line, with light support for emerging sub-brands.
The Role:
We are looking for a Growth Marketer to own Tecla’s U.S. marketing and demand generation.
This is a player-coach role where you will manage budget, guide a small team, and set strategy while also staying hands-on with SEO, CRO, SEM, and growth experiments.
This is not a specialist role. We need a creative growth generalist who thinks like a founder, understands business fundamentals, and can design experiments that generate measurable results.
You will operate both as a hands-on operator in critical areas such as SEO, CRO, and SEM, and as a systems architect who documents winning tactics into scalable playbooks.
Your mission is to generate more Qualified Leads, Meetings Booked, and Pipeline Value through a mix of inbound and demand generation initiatives.
What You Will Do:
Inbound and Website Growth
- Own CRO strategy in partnership with our Marketing Analyst
- Launch landing page experiments including copy, UX adjustments, and A/B testing
Increase qualified traffic to the website and improve conversion rates
SEO and Organic Growth
- Maintain and strengthen Tecla’s top-ranking keywords
- Expand into new high-intent keywords
Oversee backlink strategies with agencies
Demand Generation and Campaigns
- Build and run inbound and demand generation campaigns such as webinars, targeted programs, and multi-channel campaigns
- Partner with our Google Ads consultant on SEM execution and optimization
- Test and pioneer new acquisition channels such as LinkedIn Ads, partnerships, and creative campaigns
Manage the marketing budget and allocate spend to maximize Qualified Leads and pipeline growth
Growth Strategy and Systems
- Alternate between acting as a hands-on operator for high-priority projects and documenting repeatable growth systems
- Support Tecla’s portfolio sub-brands as a secondary responsibility
Occasionally collaborate on Austin Gild events to support local growth
AI-First Marketing
- Use ChatGPT and other AI tools daily for campaign creation, personalization, reporting, and ideation
Embed AI into workflows to drive scale and efficiency
Analytics and KPIs
- Define and track KPIs including Qualified Leads, Meetings Booked, Pipeline Value, and qualified website traffic growth
- Report on CAC, CPL, and ROI by channel
Be accountable for both results and learnings
What We Are Looking For:
- 3 to 5 years in growth or demand generation, ideally in B2B tech services such as staffing, software development, or managed services. Strong B2B SaaS experience will also be considered
- Proven generalist marketer with breadth across inbound, demand generation, lifecycle, and brand
- Strong track record in SEO, website conversion, and inbound lead generation
- Hands-on experience with SEO, SEM (Google Ads), CRO, and landing pages
- At least 2 years managing marketing budgets with proven ROI
- Experience using ChatGPT and AI tools for marketing
- Creative and data-driven with the ability to propose, design, and test new campaigns and channels
- Analytical skills with tools such as Google Analytics, Search Console, and HubSpot or similar CRM platforms
Austin-based preferred, Texas-wide candidates considered
What Success Looks Like:
- Consistent growth in Revenue, Qualified Leads, Meetings Booked, and Pipeline Value
- Website attracts more qualified traffic and converts at a higher rate
- Top keyword rankings are maintained and new high-intent keywords are captured
- Clear ROI reporting guides budget allocation
- New creative channels tested and validated
Growth playbooks documented and applied across Tecla and its sub-brands
Compensation:
- Base Salary: $80,000
- On-Target Earnings (OTE): $120,000 annually (base + performance bonus)
Bonus Structure: Paid quarterly, tied to exceeding TECLA’s current marketing baselines.
Benefits:
- Fully remote work environment
- 401k with 3 percent salary match and self-directed investment options
- 15 work days of paid time off per year
- 10 company holidays
- Individual Coverage Health Reimbursement Arrangement (ICHRA)
- Annual company retreat with the full team
- $500 toward your office setup expenses upon joining
Why Tecla:
- Austin-based hub with a distributed team across the Americas
- Multicultural, collaborative, and fun team culture
- Direct ownership of the most critical lever in the business: pipeline and lead generation
Top Skills
What We Do
Tecla helps ambitious tech companies scale smarter by building world-class engineering teams across the U.S. and Latin America. Our clients, from VC-backed startups to fast-scaling mid-market companies, turn to us when they need cloud, DevOps, backend, or AI/ML engineers who are collaborative, technically sharp, and aligned with U.S. time zones.
We specialize in creating dedicated, embedded teams and we also provide managed solutions and custom software development. Our process goes far beyond resumes: we vet for deep technical ability, real-time communication skills, and cultural fit through face-to-face interviews and hands-on assessments.
Tecla is not a dev shop or a generic staffing agency. We operate as a strategic hiring partner, giving clients flexibility, speed, and full transparency. Clients manage their engineers directly when augmenting their teams, and for managed solutions we handle delivery end to end while taking care of payroll, compliance, and operations.
We are a fully remote company with team members across the U.S., Argentina, Brazil, Colombia, Mexico, Peru, and more. We believe the best remote teams are built on trust, accountability, and shared standards of excellence. Our culture reflects that with clear communication, autonomy paired with high expectations, and no tolerance for fluff.
Whether you are a startup building your first platform or a fast-growing company optimizing your cloud infrastructure, Tecla is the hiring and solutions partner that helps you scale with confidence.
Why Work With Us
Tecla is a remote-first company with a high-performance culture and a global team. You'll work on meaningful projects, own real outcomes, and collaborate with sharp people across the Americas. We value clarity, speed, and trust—and we’re building a company where we are motivated, recognized, and happy every single day.
