Growth Marketing Associate

NewBanger is a music promotion platform helping independent artists connect with playlist curators, influencers, bloggers and other music discovery opportunities.

We’re growing our team and looking for a Growth Marketing Associate who can help us grow our audience, bring more musicians and creators onto the platform, and turn our marketing efforts into real users and revenue.

This is a hands-on role. We’re looking for someone who can come up with ideas, execute them, measure the results and keep improving.

• Manage NewBanger’s social media channels, including Instagram, TikTok, Facebook and LinkedIn.

• Plan and maintain a weekly and monthly content calendar.

• Create and publish content including Reels, TikToks, carousels, educational posts and promotional content.

• Stay on top of social media trends and find creative ways to make them relevant to NewBanger.

• Respond to comments, relevant DMs and engage with our online community.

• Track social media performance and identify what content is working.

• Work with creators to produce UGC and other content for NewBanger.

• Develop and execute campaigns to attract musicians, playlist curators, influencers and bloggers to NewBanger.

• Run and optimize paid campaigns on platforms such as Meta and TikTok.

• Test different audiences, creatives, offers and messaging to improve results.

• Explore new customer acquisition channels and growth opportunities.

• Develop referral, ambassador and creator-led growth campaigns.

• Find creative ways to increase signups and convert users into paying customers.

• Track the journey from ad/content → website → signup → activation → campaign purchase and identify opportunities to improve conversion.

• Plan and manage email campaigns for NewBanger users.

• Create emails for promotions, product updates, announcements, campaigns and user education.

• Build and manage audience segments and email lists.

• Manage email campaigns using tools such as Zoho Campaigns.

• Help develop automated email flows for new users, inactive users, campaign reminders and re-engagement.

• Test different subject lines, messaging and calls-to-action.

• Monitor open rates, click-through rates, conversions and other email performance metrics.

• Use email to increase user engagement, retention and repeat purchases.

• Help tell the NewBanger story through content.

• Create content around independent music, music promotion, playlisting, creators and the music industry.

• Turn product features, customer stories, campaign results and platform updates into engaging content.

• Write social media captions, email copy and other marketing materials.

• Help maintain a consistent NewBanger voice and brand across all channels.

• Use tools such as Canva, CapCut and AI tools to create and improve marketing content.

• Help grow NewBanger’s communities across WhatsApp and other relevant platforms.

• Find and engage with artist, creator and music communities.

• Identify potential partnerships with music blogs, artist communities, influencers, music organizations, universities and other relevant groups.

• Help develop campaigns and partnerships that bring new users to NewBanger.

• Build relationships with creators and communities that can help increase NewBanger’s reach.

• Help develop topics and content for the NewBanger blog.

• Research topics that independent artists and creators are searching for.

• Apply basic SEO principles to blog and website content.

• Repurpose blog content into social media and email content.

• Look for opportunities to use content to bring organic traffic to NewBanger.

We want someone who is willing to test things.

You will be expected to:

• Test new marketing channels and campaign ideas.

• Experiment with different content formats and messaging.

• Test landing pages, offers and calls-to-action.

• Try new ways to acquire musicians and creators.

• Measure the results of experiments and learn from them.

• Double down on strategies that work and stop or improve strategies that don't.

• Track marketing and social media performance.

• Monitor metrics such as reach, engagement, follower growth, website traffic, signups and conversions.

• Track where new users are coming from.

• Monitor email performance and campaign results.

• Track customer acquisition costs where applicable.

• Prepare simple weekly and monthly marketing reports.

• Clearly communicate what worked, what didn't and what should be tested next.

• Use data to make marketing decisions rather than relying only on assumptions.

Growth isn't only about getting new users. You'll also help us keep existing users active.

This includes:

• Re-engaging musicians who signed up but haven't launched a campaign.

• Bringing back customers who haven't used NewBanger recently.

• Keeping curators, influencers and bloggers engaged.

• Creating campaigns that encourage repeat purchases and continued activity.

• Working with the product and operations teams to identify reasons users stop engaging with the platform.

• 1–3 years of experience in digital marketing, growth marketing, social media or a similar role.

• Strong understanding of Instagram, TikTok and other social platforms.

• Experience running Meta or TikTok ads is a strong advantage.

• Experience with email marketing platforms such as Zoho Campaigns, Mailchimp, MailerLite or similar tools.

• Good writing and communication skills.

• Comfortable creating content using tools such as Canva and CapCut.

• Basic understanding of marketing analytics and performance metrics.

• Basic understanding of SEO and content marketing.

• Comfortable using AI tools to research, generate ideas, create content and improve marketing workflows.

• Creative, curious and willing to experiment.

• Able to work independently and take ownership of tasks.

• Good understanding of social media trends and digital marketing.

• Interest in music, creators, technology or startups is a big plus.

We’re not looking for someone who only knows how to post on Instagram.

We want someone who is curious about why something works.

You should be comfortable taking an idea from start to finish — coming up with the idea, creating the content or campaign, launching it, looking at the numbers and figuring out how to make it better.

You should also be comfortable working in a startup environment where things move quickly and priorities can change.

Most importantly, we want someone who can execute.

• The opportunity to work closely with the founder and have a direct impact on the growth of NewBanger.

• A chance to work in a fast-moving startup environment.

• Freedom to test ideas and take ownership of your work.

• The opportunity to work across growth, social media, content, email and digital marketing.

• Room to grow into a larger growth or marketing leadership role as NewBanger grows.