Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at cash.app/careers.
Job Description
In 2024, Cash App is setting its sights beyond the core programs that got us to 50M+ monthly active users, breaking into new audiences with cross-functional go-to-market work, increasing adoption of our banking products, and accelerating virality. To support this, the Growth Marketing team is tasked with growing the Cash App network using measurable, efficient, and scalable channels. This involves expanding beyond our existing paid marketing program, into new channels such as affiliate marketing, referrals, and web. For this role, you should come with experience managing growth marketing channels, and will be expected to flex your time between the responsibilities below based on the highest business need and impact.
You will:

• Monitor investment in our referrals program, working cross functionally with Product and Data Science partners to drive virality and efficiency through campaigns, bounties, and messaging.
• Help scale and manage Cash App's affiliate program. Determine the best partners, measurement, and campaigns to reach multiple business goals, from acquisition and product launches, to driving customer trust.
• Support key aspects of the cash.app website, driving growth strategy through SEO and conversion rate optimization (CRO).
• Build out app store optimization (ASO) testing and improvements.
• Manage tracking and reporting for these channels in partnership with marketing analytics teammates to measure success and identify opportunities.
• Manage and work with agencies to execute on channel strategies while tracking activity and performance.
• Collaborate with Product and Product Marketing to drive successful product launches and increase product awareness utilizing the above levers.
• Collaborate with Creative and Product teams to ideate assets and messaging.

Qualifications

• 2+ years of relevant work experience in growth marketing or user acquisition, ideally in a high growth B2C tech or startup environment.
• Experience across a variety of growth marketing channels (i.e. paid social, paid search, affiliate marketing, referrals programs, web).
• ASO experience is a plus.
• Strong quantitative and analytical abilities: you can analyze data to answer your questions, and develop insights to take action from that data.
• Familiarity with mobile advertising concepts (attribution, LTV, CAC, return on investment, payback periods).
• Experience writing SQL queries and proficiency with data visualization tools (Tableau and Mode) are a plus.

Qualifications

• 2+ years of relevant work experience in growth marketing or user acquisition, ideally in a high growth B2C tech or startup environment.
• Experience across a variety of growth marketing channels (i.e. paid social, paid search, affiliate marketing, referrals programs, web).
• ASO experience is a plus.
• Strong quantitative and analytical abilities: you can analyze data to answer your questions, and develop insights to take action from that data.
• Familiarity with mobile advertising concepts (attribution, LTV, CAC, return on investment, payback periods).
• Experience writing SQL queries and proficiency with data visualization tools (Tableau and Mode) are a plus.