Growth Marketing Analyst

The Luxor team has built various solutions for Bitcoin mining and compute power, including a mining pool, firmware, an ASIC Trading platform, hashrate derivatives markets, and the leading mining data & content website, Hashrate Index and a cloud services product. Our product suite is growing rapidly, and as such, we are looking to expand our marketing team to support our next stage of growth.

This is a remote role. This role will report to the COO. The ideal candidate is based between UTC-8 and UTC-3 timezones.

Requirements:

• Minimum of 3 years of work experience in growth marketing and SEO.
• A deep understanding of SEO tools, and product analytics, i.e. Google Analytics, Google Search Console, Google Tag Manager, Semrush.
• Strong expertise managing HubSpot for email marketing, building landing pages, setting up Forms, Workflows, and Pipelines.
• Minimum of 3 years experience with paid marketing, specifically remarketing setups on Google Ads, YouTube, LinkedIn Ads.
• Strong knowledge and passion of the Bitcoin mining industry and cloud services.
• Strong expertise managing Twitter, LinkedIn, and running a B2B YouTube Channel.
• Knowledge of API integrations and data sets.

Responsibilities:

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• Maintain a consistent brand and messaging across platforms and product suites.
• Working with Luxor and Hashrate Index’s overall brand and social media strategy in coordination with design, product, and business teams.
• Build out Luxor’s referral and affiliate partner program, from strategy to execution.
• Help develop the GTM for a cloud services product.
• Use data to drive insights and changes to communication, paid advertising, and product building.
• Create and design email marketing campaigns, leveraging Luxor’s internal data sets.

At Luxor we believe that meaningful contributions can be made by anyone. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Luxor is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Luxor welcomes all!

Luxor does not accept unsolicited headhunter and agency resumes. Luxor will not pay any third-party agency or company that does not have a signed agreement with Luxor.