Growth Marketer

Posted Yesterday
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Saskatoon, SK, CAN
In-Office
Senior level
Software
The Role
Own the customer lifecycle from onboarding through retention by designing cross-channel campaigns, automated journeys, behavioral segmentation, and A/B tests. Measure activation, conversion, churn, engagement, and lifetime value while collaborating with Product Marketing, Content, Sales, Customer Success, and RevOps. Use AI to personalize messaging, build segments, automate reporting, and improve lifecycle performance for B2B SaaS customers.
Summary Generated by Built In

Are you energized by turning new sign-ups into loyal, growing customers? Does building the email, in-app and automated journeys that take someone from first login to long-term value get you up in the morning? We are looking for a Growth Marketer who owns the full customer lifecycle to help Vendasta's partners and customers activate, expand and stay.


About the Job

Getting a customer is only the start. This role owns what happens next: onboarding, activation, engagement, upsell and retention. You'll design and run cross-channel lifecycle programs that send the right message at the right time, built on customer data, behavioral triggers and automation. You'll use AI to personalize at scale and test faster, and you'll measure your work by activation, conversion, churn and lifetime value.


Your Impact

As a Growth Marketer you'll work with Product Marketing, Content, Sales, Customer Success and RevOps to:

  • Own the lifecycle strategy for onboarding, activation, engagement, upsell and retention across customer segments.
  • Plan and launch multi-channel campaigns across email, in-app, push and webinars, built for each stage of the customer journey.
  • Build and keep improving automated journeys in tools like HubSpot or Marketo, using customer data and behavioral triggers to personalize each touchpoint.
  • Find the gaps in existing lifecycle flows and launch new programs that lift engagement and retention.
  • Run A/B tests on copy, creative, cadence and channel mix, and report on engagement, conversion, churn and lifetime value with RevOps.
  • Use AI to write and refine messaging, segment audiences and automate reporting, and share what works with the rest of the Demand Gen team.

What You Bring to the Table

  • You have at least 5 years of experience in lifecycle or retention marketing, ideally in B2B SaaS.
  • You know segmentation, behavioral targeting and trigger-based automation well, and you've built journeys in marketing automation and CRM platforms such as HubSpot, Marketo or Salesforce.
  • You make decisions from campaign data, you write clear, customer-first copy, and you can run several campaigns at once without dropping one.
  • You already use AI tools in your day-to-day work to generate and test content, build segments or predict churn.
  • You're ready to bring those workflows to a team. It's an asset if you know SaaS metrics and customer health signals such as activation rate and churn, and a degree in Marketing, Communications, Business or a related field is a plus.

  

Perks

Join the Vendasta team, where your professional mastery and intellectual growth drive our platform forward. Step into an AI-first organization built for elite problem solvers who thrive on tackling complex business challenges and scaling sophisticated, automation-driven solutions.


Accelerate your professional trajectory through rigorous learning tracks, continuous operational development, and exposure to cutting-edge AI methodologies designed to push the boundaries of the B2B SaaS industry. We are bound by a high-performance culture rooted in our core values—Drive, Innovation, Respect, and Agility—where the true reward is the complexity of the challenge and the scale of your global impact. At Vendasta, you will find the infrastructure to build, the ecosystem to innovate, and an elite peer group required to sharpen your expertise.


Master your craft. Solve the impossible. Build the future of SaaS with us.

Skills Required

  • At least 5 years of experience in lifecycle or retention marketing
  • Experience with segmentation, behavioral targeting, and trigger-based automation
  • Experience building journeys in marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
  • Ability to make decisions from campaign data
  • Strong customer-focused copywriting skills
  • Ability to manage multiple campaigns simultaneously
  • Experience using AI tools to generate and test content, build segments, or predict churn
  • B2B SaaS experience
  • Knowledge of SaaS metrics and customer health signals such as activation rate and churn
  • Degree in Marketing, Communications, Business, or a related field
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The Company
HQ: Saskatoon
708 Employees
Year Founded: 2008

What We Do

Our core purpose is to democratize technology for small businesses by making technology easy, accessible and affordable. We are a technology ecosystem that connects business with the vendors of products and services and the trusted experts that implement them. Trusted experts use our platform and marketplace to build a catalog of white label solutions to market, sell, bill, fulfill, and deliver to their business customers. Their business customers are provided access to a tightly integrated operating system, with a single login, to access all of the technology products and services they need to operate their businesses. Vendors of products and services provided a platform to manage the orders and fulfillment needed to manage their sales through our channel distribution network of over 10,000 trusted experts serving 6 million businesses

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