*** Please note that to qualify for this role, you must be located in Poland and hold a valid work permit. ***
We’re looking for a T-shaped Growth Marketer who can identify and drive opportunities to improve acquisition and conversion across the website, customer journey and growth campaigns.
A major part of the role is shaping how our website works as a growth channel: how we communicate our value, structure key journeys and help users move towards the next step.
This is a hands-on role combining customer insight, data, UX, CRO, content, messaging and campaign strategy. We’re looking for someone who can spot an opportunity, turn it into a clear initiative or experiment, and take it through execution and results.
About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board.
- shape and continuously improve the website from a customer journey, messaging and conversion perspective.
- identify and prioritize opportunities to improve acquisition and conversion across the customer journey.
- shape and own acquisition campaigns from strategy through execution, measurement and iteration.
- define campaign audiences, propositions, messaging, customer journeys and the right mix of channels and touchpoints.
- develop and run CRO and growth experiments based on clear hypotheses.
- use customer research, behavioral insights and quantitative data to understand what drives or blocks conversion.
- get hands-on with research, messaging, content, copy and experiment concepts where it helps us move faster.
- work with PPC, Design, Sales, Analytics, Product and other specialists to deliver initiatives.
- support selected projects around activation and free trial-to-paid conversion.
- use AI actively across research, analysis and execution, while maintaining a high-quality bar.
- experience owning growth initiatives with measurable acquisition or conversion outcomes.
- experience shaping and improving websites from a customer journey, messaging and conversion perspective.
- experience shaping and delivering multi-channel acquisition campaigns.
- practical experience with CRO, experimentation and hypothesis-driven work.
- strong analytical mindset and ability to turn data and customer insight into action.
- strong understanding of customer behavior, UX and digital buying journeys.
- good understanding of how paid, SEO, content, email and automation can work together.
- strong content and messaging judgment, with the ability to write and improve copy yourself and use AI to produce sharp, specific, high-quality output rather than generic marketing content.
- experience working cross-functionally while maintaining ownership of the initiative.
- strong project management and prioritization skills.
- B2B SaaS or another digital/subscription business.
- marketing to B2B and enterprise audiences, including longer and more complex sales cycles.
- free trial, activation or free-to-paid conversion projects.
- marketing automation and lifecycle communication.
- customer research, user interviews or behavioral analysis.
- AI Search / LLM visibility projects.
- CMS or no-code tools.
- 12 000 - 15 000 PLN gross monthly on contract of employment
- 572 - 715 PLN net/man-day on B2B contract
- we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely
- home office setup – a one-time bonus of up to 1,000 PLN (or equivalent) to help set up your home office space
- private medical care for employees and their family members
- employee referral program – up to 10,000 PLN for recommending a friend
- corporate life insurance
- employee pension program (PPE)
- wellbeing and mental health culture – mental health helpline, sport card, etc.
- modern equipment – most of our teams work on MacBooks
- English language classes
- internal initiatives like webinars, knowledge-sharing sessions, and more
*Some benefits may be available only to talents hired under a contract of employment.
Apply and enjoy our fully remote online recruitment process!- Review stage: We’ll check your resumé/CV to screen for various criteria and match your talents with opportunities.
- Phone interview: We’d like to get to know you, and vice versa. Let us know why you want to join our team and why you’d be a great fit with us.
- Hiring Manager Interview: Show off your skills! Meet your future manager and see what’s in store for you.
- Task challenge: Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar.
- Team & Leadership Panel: Engage with your potential future teammates and leaders in a dynamic discussion, where you can demonstrate your skills and get a feel for our culture.
- Offer: If you have what it takes, accept our offer and — welcome aboard! Join our team and be in great company!
Magda is the recruiter responsible for this process – if you have any additional questions, feel free to contact her!
Skills Required
- Must be located in Poland
- Must hold a valid work permit
- Experience owning growth initiatives with measurable acquisition or conversion outcomes
- Experience shaping and improving websites from a customer journey, messaging, and conversion perspective
- Experience shaping and delivering multichannel acquisition campaigns
- Practical experience with CRO, experimentation, and hypothesis-driven work
- Strong analytical mindset and ability to turn data and customer insight into action
- Strong understanding of customer behavior, UX, and digital buying journeys
- Understanding of paid advertising, SEO, content, email, and automation integration
- Strong content and messaging judgment with ability to write and improve copy
- Experience working cross-functionally while maintaining initiative ownership
- Strong project management and prioritization skills
- Experience in B2B SaaS or another digital or subscription business
- Experience marketing to B2B and enterprise audiences with complex sales cycles
- Experience with free trial, activation, or free-to-paid conversion projects
- Experience with marketing automation and lifecycle communication
- Experience with customer research, user interviews, or behavioral analysis
- Experience with AI Search or LLM visibility projects
- Experience with CMS or no-code tools
What We Do
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.
