Growth Marketer – CRM & Automation

Posted 22 Days Ago
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Surry Hills, Sydney, New South Wales, AUS
Hybrid
Mid level
Healthtech • Software • Telehealth
The Role
Own and execute lifecycle CRM campaigns and automations across email and SMS. Build segments, personalise communications, monitor deliverability and database health, analyse funnel performance, and use AI to speed copy, segmentation and automation. Collaborate with Product, Data, Content and CX to optimise onboarding, engagement, renewal and win-back journeys.
Summary Generated by Built In

G’day, we’re Mosh & Moshy.

We’re an Australian-founded and owned digital health platform on a mission to help people achieve the best possible health outcomes through best-in-class health programs.

We know traditional healthcare isn’t always meeting the needs of modern patients, and we reckon there’s a better, more holistic way. Our programs across hair loss, sexual health, skincare, mental health and weight management are easy, accessible and completely discreet.

More than a job

There’s nothing better than knowing the work you’re doing matters and makes a genuine difference. We’re pretty lucky that, at Mosh & Moshy, this is the norm rather than the exception.

The Opportunity

We’re looking for a hands-on Growth Marketer – CRM & Automation to help us create smarter, more relevant experiences across every stage of the customer journey—from first touch and onboarding through to engagement, renewal and win-back.

Reporting to our Senior Growth Marketer – CRM, you’ll combine strong lifecycle marketing fundamentals with a genuine fluency in AI and automation. You’ll build and optimise campaigns, uncover opportunities in the data and find better, faster ways to deliver high-quality work across both Mosh and Moshy.

This is a great opportunity for someone with solid CRM experience who wants to deepen their capability across lifecycle marketing, experimentation and automation in a fast-moving, purpose-led environment.

What you’ll do

As our Growth Marketer – CRM & Automation, you’ll:

  • Build, QA and deploy lifecycle journeys and automated campaigns across email and SMS
  • Create audience segments and personalised communications that improve conversion, engagement and retention
  • Write and edit engaging CRM copy across the distinct Mosh and Moshy brand voices
  • Identify and address drop-off points across the customer journey, from first touch through to subscription and renewal
  • Monitor CRM workflows and resolve delivery, data or journey-logic issues
  • Use AI tools to improve the quality and speed of copy development, personalisation, segmentation and journey design
  • Identify opportunities to automate repetitive CRM processes and help turn them into practical solutions
  • Analyse campaign and funnel performance, using the insights to shape tests and recommend improvements
  • Partner with Performance, Product, Data, Content and Customer Experience teams to support broader customer journeys and new launches
  • Help maintain database health, consent management, deliverability and privacy compliance
  • Contribute to an AI-first culture of experimentation, curiosity and continuous improvement

Who you are

You’ll likely bring:

  • Around 2–4 years’ experience in CRM, lifecycle marketing, retention or a related growth marketing role
  • Hands-on experience building and optimising automated customer journeys across onboarding, engagement, renewal or win-back
  • Experience with HubSpot or a comparable CRM and marketing automation platform
  • Strong copywriting instincts and a sharp eye for quality across customer communications
  • Confidence interpreting campaign and funnel data and translating it into practical recommendations
  • Working knowledge of HTML, with the ability to build or troubleshoot email templates
  • An understanding of email best practices, including deliverability, consent, responsive design and A/B testing
  • Practical experience using AI tools in your day-to-day marketing work, along with genuine curiosity about emerging tools and capabilities
  • A proactive, self-directed approach, strong attention to detail and comfort working at pace
  • A collaborative mindset and genuine interest in improving patient outcomes across men’s and women’s healthcare

Experience with Twilio, Amplitude, Looker, Snowflake, landing-page optimisation or regulated consumer categories would be a bonus—but it isn’t essential.

Why Mosh & Moshy?

Our team is the heart of what we do, and we want Mosh & Moshy to be a place where you can do meaningful work, keep growing and enjoy the people you do it with.

What’s on offer

  • Flexible hybrid working – 3 days in our Surry Hills office, 2 days from home
  • Access to ongoing learning and development
  • Product discounts
  • Two additional paid leave days during our annual office closure
  • Purpose leave (mental health or L&D)
  • EAP and wellbeing support
  • ClassPass discount
  • The opportunity to help shape creative within one of Australia’s fastest-growing digital health brands

Better, together

We value diversity of thought, background and perspective. Even if you don’t meet every requirement listed above, we still encourage you to apply. We care just as much about curiosity, collaboration and potential as we do about experience on paper.

Come help us shape the future of healthcare at Mosh & Moshy.

Skills Required

  • 2-4 years experience in CRM, lifecycle marketing, retention or related growth role
  • Hands-on experience building and optimising automated customer journeys (onboarding, engagement, renewal, win-back)
  • Experience with HubSpot or a comparable CRM/marketing automation platform
  • Strong copywriting instincts and ability to write/edit CRM copy across brand voices
  • Ability to interpret campaign and funnel data and translate into recommendations
  • Working knowledge of HTML with ability to build or troubleshoot email templates
  • Understanding of email best practices including deliverability, consent, responsive design and A/B testing
  • Practical experience using AI tools in day-to-day marketing work
  • Proactive, self-directed approach with strong attention to detail
  • Collaborative mindset and interest in improving patient outcomes in digital health
  • Experience with Twilio, Amplitude, Looker, Snowflake, landing-page optimisation or regulated consumer categories
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The Company
HQ: Surry Hills, New South Wales
130 Employees
Year Founded: 2017

What We Do

Australia's first end-to-end, entirely digital healthcare platform for prescribing and delivering medicines direct to consumers (partnering with doctors, nurses and pharmacists)

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