Growth & Lifecycle Marketing Lead

Company Description

What we do: We connect people with well-planned, unforgettable travel experiences.

How we do it: We’re an agile team whose mantra says it all; Think Big. Start Small. Move Fast.

Travelstride is an ambitious Venture-funded Seed stage startup led by industry & tech veterans that is serving a large, growing opportunity. Our investors include JetBlue Ventures, NFX (top VC for marketplaces), New York Angels, Sand Hill Angels, and the founders of Trulia, Get There, Hipmunk, TripIt, and Google Now.

Travelstride is the #1 US platform for experiential trips, powered by a combination of AI and a local expert network. We are building the future of vacation planning. With over 350,000 trusted reviews, we are aiming to become the go-to community for curious travelers. 

As the top marketplace for tours, tailor-made vacations, and adventure trips, our platform hosts more than 50,000 itineraries across every continent crafted by the world’s best trip designers. 

Travelstride is utilizing GenAI in an innovative way giving travelers the ability to easily create personalized, bookable trips. With the customizable magic of AI combined with a local expert to refine and book the itinerary, the customer can plan delightfully and travel with confidence. 

We are a values and mission driven company. While many say it, we live it daily, and encourage you to review our core values and our careers page to see if we are a good mutual fit. 

Our PURPOSE: Bring wonder, joy, learning, and connection through better and more frequent travel.

Our MISSION: Cultivate a community connecting travelers with extraordinary places, people and experiences.

Our MANTRA: Think big. Start Small. Move fast. First, do it. Then do it right. Then do it better.

Job Description

Overview

As the growth & lifecycle marketing lead, you will acquire and engage users via the website, social media, email and other channels to foster a dynamic community and drive revenue. Working directly with the CEO and as part of the executive team, you will be responsible for all stages of the consumer acquisition and conversion funnel lifecycle and support other team functions with your customer segment expertise. You are both a strong individual contributor and can manage projects, strategy, and eventually other team members/contractors.

The Role in One Line: Own growth, community and retention marketing strategies and work closely with the SEO Manager to execute on related campaigns.

Key goals of the Growth & Lifecycle Marketing Lead:

• Acquire new Travelstride consumers and turn lookers into bookers

• Help launch new features on the website to support the customer experience

• Increase retention and community engagement

Core Responsibilities & Tactics:

• Brand: Build the Travelstride story amongst new travelers and remind previous travelers

• Cultivate and nurture Travelstride community for engagement and user referrals 

• Create, monitor, and optimize behavior-triggered email flows for conversions

• Develop general email newsletter campaigns for engagement and retention

• Design a marketing & content calendar and execute on it

• Manage day to day marketing execution

• Analyze user, customer, and marketing campaign data to drive actionable insights

Secondary & Future Responsibilities:

• Foster brand development with supplier and demand partners

• Support SEO initiatives alongside expert consultants

• Provide insight and input into new features; Write copy for core site flows

• Manage social media channels (at a small scale)

• Rebuild the affiliate marketing program

• Experiment with paid media - starting with small budgets

Qualifications

Key Skills and Experiences:

• 3-5 years of experience in consumer marketing including strategy and execution

• Born ‘doer’ - you excel at executing new initiatives and improving existing ones

• Organizer - you project manage and multitask like a champ

• Strategic - you think, plan and act with long term goals in mind 

• Well rounded - you understand the full customer lifecycle funnel

• Strong understanding of: email, content, engagement, paid and social marketing

• Experience analyzing marketing data and utilizing to improve performance

• History and love of achieving quantified and meaningful results

• You sweat the details and consider the big picture

Important Skills & Experiences:

• Experience building digital communities of consumers organically

• Industry experience in marketplaces, travel, ecommerce and/or experiences/services

• Startup experience or experience in fast-paced high intensity teams

Additional Information

Why Work With Us?

We are a small, growing team backed and led by travel tech industry veterans. Working alongside the founder and head of product, you will influence key decisions during a pivotal time for our company and have an impact from day one. You will help grow the business while knowing that you are improving the travel experience for our users and helping our global tour operator partners thrive as sustainable ventures.

Benefits:

• Seed-funded startup comp package with stock options and increase potential

• Meaningful work - you are helping more people travel internationally, and helping our global tour operator partners thrive as sustainable ventures

• The ability to make a major impact as an early team member at a growing startup with huge market size and impressive traction 

• Medical & Dental Insurance

Location:

We’re based in Austin, Texas, and ideally will find someone there. But for the right candidate, we’ll also hire anywhere in the Western Hemisphere remotely.

Are you ready?

Does this sound like your dream job? Check out our Careers page and read about our Core Values and Team Culture. If you think this could potentially be the start of something amazing and a wonderful mutual fit, then please email us with the following:

• Cover letter with a brief description of what appeals most about joining Travelstride

• Resume & LinkedIn profile link

• Portfolio link (if you have one; not required)