At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.
Nearly all of our growth so far has come from just two channels we've tested. We're a consumer product that hasn't even marketed to consumers yet — the acquisition playbook (organic social, UGC, paid funnels, content, lifecycle, brand) is yours to write.
We're looking for a Founding Marketer to build Truvo's marketing function from zero to one — someone who can define how we show up in the world, turn a complex product into a story consumers understand and trust, and build the channels that bring them to us.
Your Day to Day at TruvoBrand & Positioning: Define Truvo's brand, voice, and positioning, and keep it consistent across the website, product, ads, and every customer touchpoint
Content & Storytelling: Own the content engine — website copy, blog, guides, email, and social — turning insurance into something people actually want to read about
Lifecycle & Email: Build the lifecycle programs that nurture leads, convert quotes into bound policies, and keep customers through renewal
Demand Generation: Plan and run campaigns across paid, organic, and partner channels, and manage the agencies, freelancers, and budget behind them
Marketing Analytics: Measure what works — attribution, funnel, and channel performance — and use it to set priorities and report on marketing's impact
Full-Stack Marketer: You have built a marketing function from scratch — brand, content, lifecycle, and demand gen — and you know how to prioritize when resources are limited
Exceptional Communicator: You write clearly and persuasively, and you can take a complicated, regulated product and make it simple and human
Consumer Marketing Experience: 5+ years of marketing experience, ideally at high-growth consumer startups in fintech, insurtech, or marketplaces
Data-Literate: Comfortable with analytics tools and marketing platforms. You make decisions backed by numbers, not just instinct
Builder and Leader: You will be our first dedicated marketing hire. You thrive in ambiguity, move fast, and are ready to build a team as we scale
Nice to Have: Experience in insurance, financial services, or regulated industries. Hands-on experience with SEO, paid social, or lifecycle tooling
Skills Required
- 5+ years of marketing experience, ideally at high-growth startups in fintech, insurtech, or consumer marketplaces
- Comfortable with SQL, analytics tools, and marketing automation platforms
- Experience building marketing functions from scratch including paid acquisition, SEO, brand, and content
- Proven ability to tie marketing spend to downstream revenue, strong dashboarding and measurement skills
- Experience designing, launching, and optimizing paid acquisition campaigns across search, social, and programmatic channels
- Experience building SEO, content marketing, and long-term organic growth engines
- Ability to identify and execute partnerships and distribution channels to scale acquisition
- Experience in insurance, financial services, or regulated industries; familiarity with lead generation marketplaces
- Track record of hiring and building a marketing team; thrives in ambiguity and moves fast
What We Do
Truvo is an AI-native insurance marketplace and brokerage building a fully autonomous consumer insurance broker. The company's platform integrates advanced technology to compare quotes from over 40 carriers in one place, aiming to save the average household hundreds of dollars on insurance. By automating the brokerage process, Truvo improves the efficiency, transparency, and overall accessibility of insurance policies for consumers.
