At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.
We are looking for a Growth Lead to own and scale our growth engine — someone who is deeply data-driven, obsessed with measuring what works, and capable of building a marketing function from zero to one.
Your Day to Day at TruvoData-Driven Growth: Build and own the marketing analytics stack — attribution, CAC optimization, funnel analysis, and conversion rate optimization across all channels
Performance Marketing: Design, launch, and optimize paid acquisition campaigns across search, social, and programmatic channels, with rigorous A/B testing and ROI tracking
Brand & Content: Develop Truvo's brand voice and content strategy, creating compelling narratives that resonate with consumers shopping for insurance
SEO & Organic: Build a long-term organic growth engine through content marketing, SEO, and thought leadership
Partnerships & Distribution: Identify and execute strategic partnerships and distribution channels to drive customer acquisition at scale
Metrics Obsessed: You live in dashboards. You can tie every dollar spent to downstream revenue and make data-backed decisions on where to double down or cut
Full-Stack Marketer: You have built marketing functions from scratch — from paid acquisition and SEO to brand and content — and you know how to prioritize when resources are limited
Growth at Scale: 5+ years of marketing experience, ideally at high-growth startups in fintech, insurtech, or consumer marketplaces
Technical Chops: Comfortable with SQL, analytics tools, and marketing automation platforms. You can pull your own data and build your own reports
Builder and Leader: You will be our first dedicated marketing hire. You thrive in ambiguity, move fast, and are ready to build a team as we scale
Nice to Have: Experience in insurance, financial services, or regulated industries. Familiarity with lead generation marketplaces
Skills Required
- 5+ years of marketing experience, ideally at high-growth startups in fintech, insurtech, or consumer marketplaces
- Comfortable with SQL, analytics tools, and marketing automation platforms
- Experience building marketing functions from scratch including paid acquisition, SEO, brand, and content
- Proven ability to tie marketing spend to downstream revenue, strong dashboarding and measurement skills
- Experience designing, launching, and optimizing paid acquisition campaigns across search, social, and programmatic channels
- Experience building SEO, content marketing, and long-term organic growth engines
- Ability to identify and execute partnerships and distribution channels to scale acquisition
- Experience in insurance, financial services, or regulated industries; familiarity with lead generation marketplaces
- Track record of hiring and building a marketing team; thrives in ambiguity and moves fast
What We Do
Truvo is an AI-native insurance marketplace and brokerage building a fully autonomous consumer insurance broker. The company's platform integrates advanced technology to compare quotes from over 40 carriers in one place, aiming to save the average household hundreds of dollars on insurance. By automating the brokerage process, Truvo improves the efficiency, transparency, and overall accessibility of insurance policies for consumers.
