Growth Marketing Lead

Reposted One Month Ago
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Palo Alto, CA, USA
In-Office
Senior level
Artificial Intelligence • Enterprise Web • Software • Generative AI
The Role
The Growth Lead will develop and execute performance marketing strategies, manage a team, optimize marketing budgets, and collaborate with engineering teams for data analysis.
Summary Generated by Built In

About Us:

At Nace AI, we are redefining how professional services operate by delivering Sovereign Specialized Intelligence. As an applied research and product company, we equip enterprises with a comprehensive AI stack to build customized, secure intelligence tailored to their unique business needs.

Driven by advanced Small Language Models and our dynamic metamodel framework, our flagship platforms - Nace Data Intelligence and the Nace SLM Cloud - enable true end-to-end business process automation. The result is transformative ROI: professional services firms using Nace AI are currently recovering 1,000 hours per client engagement, drastically reducing overhead and accelerating delivery.

The work we are doing has a meaningful impact across industries, and every hire at Nace AI plays a critical role in shaping the company’s trajectory. This is a unique opportunity to join a high conviction AI company at an early stage and directly influence its growth.

 

If building a world-class AI team from the ground up excites you, we’d love to talk.

The Role

As our first dedicated marketing hire, you will own the full growth surface — from paid acquisition to organic channels, lifecycle, and product-led growth. You’ll bridge high-level strategy and tactical execution, building a world-class acquisition engine that targets high-value professionals and ensures Nace AI becomes the default tool in their workflow.

This is a rare opportunity to build from zero, with direct access to founders, a strong technical team, and the resources to move fast.

What You’ll Do:

Paid & Performance Marketing:

  • Own strategy and execution across Search, Paid Social (LinkedIn/Meta), Twitter/X, and newsletter sponsorships

  • Manage substantial budgets with a relentless focus on unit economics — optimizing for LTV:CAC and payback periods

  • Partner with Engineering to build perfect attribution and a data-forward culture where every experiment is measured

Organic Growth & SEO:

  • Own SEO strategy and content distribution to drive sustainable organic acquisition

  • Build a content engine that positions Nace AI as the go-to resource for finance and audit professionals

  • Identify and develop high-intent channels like communities, newsletters, and industry publications

Lifecycle & Retention

  • Build and optimize email and lifecycle flows to convert, onboard, and retain users

  • Develop segmentation and personalization strategies tailored to finance and audit personas

Product-Led Growth:

  • Experiment with PLG motions including free trials, freemium, and in-product referral loops

  • Collaborate with Product to surface growth opportunities within the product experience

Brand & Team

  • Lead a small team of growth marketers and creative specialists to produce content that doesn’t look like ads, but like essential tools for knowledge workers

  • Work side-by-side with our founders and product teams in our Palo Alto office to tighten the feedback loop between acquisition and product

Who You Are

  • The Operator: 6+ years in Performance Marketing, with a proven track record of scaling B2B or "Prosumer" SaaS products from $0 to $10M+ ARR.

  • The Leader: You have experience managing high-performing teams or agencies and know how to get the best work out of creative and technical talent.

  • The Generalist: You’ve owned multiple growth levers — paid, organic, lifecycle — and know how to prioritize across them based on stage and data

  • Analytical Rigor: You are dangerous with SQL and data visualization tools; you don't wait for reports, you build them.

  • AI-Native: You understand the AI landscape and are already using LLMs to optimize copy, analyze sentiment, or automate workflows.

  • Palo Alto Based: You value the "war room" energy of a physical office and are committed to being on-site with the team.

Why Nace AI?

Pedigree: Work with a team from top-tier institutions and companies, backed by the best VCs in the world.

Impact: You are joining early enough to shape the culture and the growth roadmap of a company aiming to be the "OS" for professional knowledge.

Competitive Package: Silicon Valley-standard salary, significant equity, and premium benefits.

Skills Required

  • 6+ years in Performance Marketing
  • Experience scaling B2B or Prosumer SaaS products from $0 to $10M+ ARR
  • Proven leadership experience managing teams or agencies
  • Strong skills in SQL and data visualization
  • Familiarity with AI technology and its application in marketing
Am I A Good Fit?
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The Company
50 Employees
Year Founded: 2024

What We Do

Nace.AI develops AI systems that generate custom, task-specific AI models for enterprises, focusing on applications in audit, compliance, and professional deliverables.

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