Growth Lead

Are you a commercially-minded, strategic leader passionate about driving growth at the intersection of marketing, technology, and data? VML MAP is seeking a dynamic Growth Lead to propel our commercial expansion, connecting client challenges with innovative, hyper-personalized solutions. This pivotal role empowers you to shape our strategic direction, build powerful network relationships, and deliver measurable value by turning client needs into actionable, commercially viable proposals. If you thrive on solving complex business challenges, crafting compelling narratives and leading the end-to-end process of a pitch, this is your chance to make a significant impact within a world-leading Centre of Excellence. 

As a Growth Lead at VML MAP, you'll be at the forefront of our new business efforts, driving strategic pitches and securing new clients. Your days will be dynamic and varied, focused on: 

• Driving New Business Opportunities: Lead VML MAP formal RFI/RFPs, assembling pitch teams, crafting winning narratives, fostering strong relationships across the WPP/VML network in joint business and representing VML MAP's interests in client discussions. 

• Opportunity Qualification: Qualify opportunities within the WPP/VML network, leading the new business efforts from the US with support from the Global Growth Enablement team. 

• Strategic & Commercial Approach: Define the strategic and commercial approach for opportunities, leading network and client conversations throughout the pitch process. 

• Optimization & Standardization: Actively optimize and standardize proposals and pitch processes, promoting VML MAP methodologies. 

• Strategic Connection: Act as a vital connector between network opportunities, client challenges, VML MAP capabilities, and internal delivery teams, ensuring all opportunities are strategically framed, commercially viable, and deliver measurable value. 

• Seamless Transition: Ensure successful handover of new wins to onboarding or client teams. 

You'll be an integral part of a collaborative and expert team, working closely with: 

• The Broader Growth Enablement Team: Collaborating on expanding VML MAP's commercial footprint. 

• WPP/VML Network Partners & Clients: Building strong relationships and directly engaging with some of the world's most admired brands. 

• Internal Delivery Teams: Bridging opportunities with expert execution. 

• Leadership: Directly collaborating with the Global COO, the Global Growth Leads and the US Leadership team, as well as VML and WPP Leadership. 

• Ecosystem Partners: Leveraging your understanding of platforms like Adobe, Salesforce, and Braze. 

We're looking for a proactive, commercially-driven individual with a blend of strategic vision and hands-on expertise across CRM and owned channels. 

Core Competencies: 

• Ability to identify business needs, recommend VML MAP approaches, and craft compelling pitch materials. 

• Deep CRM expertise and understanding of VML MAP’s strategic priorities & ecosystem (VML/WPP, Adobe, Salesforce, Braze). 

• Skilled at identifying account growth and cross-capability collaboration opportunities. 

• Effective leadership and delegation, team optimization and promotion of VML MAP methodologies. 

• A natural collaborator fostering knowledge sharing and continuous improvement. 

Skills & Expertise: 

Hard Skills: 

• Proficiency: PowerPoint (decks, storytelling), Excel (trackers, estimations, commercial models).
• Platform Knowledge: Understanding of Martech platforms (Adobe, Salesforce and Braze). 
• Communication: Strong storytelling, presentation development, and well-structured project management.
• Continuous Learning: Commitment to updating skills with partner platform certifications. 

Soft Skills: 

• Mindset: Consultative, curious, and commercially minded.
• Communication: Strong communicator, internally and with clients
• Adaptability: Adapts quickly to new challenges and changing briefs. 
• Networking: Builds and maintains a strong professional network within VML MAP and WPP. 

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

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