Growth Lead

Posted 22 Days Ago
Be an Early Applicant
India
7+ Years Experience
Software • Cryptocurrency • NFT
The Role
Growth Lead responsible for user acquisition and retention efforts, optimizing digital marketing strategy, managing a team, and collaborating with partners. Must have 7+ years of growth experience at high-growth startups.
Summary Generated by Built In



Drip (dripshop.live) is the shopify for social commerce; using it’s AI-enabled tools, sellers can interact and transact safely and seamlessly on Drip’s social marketplace and social media platforms. Since launching, drip has enabled creators, resellers & brands to generate 10s of millions in income. We are backed by leading investors and notable angels including Base10 Ventures, Kindred Ventures, Harlem Capital & Eniac Ventures.

We are seller first

We are customer obsessed

Engaged with the community we build for

Embrace in radical ownership

Value radical candor

Strive to be excellent

Make the case for optimism

  • Growth expert with a strong track record in marketing fundamentals and a creative streak for innovative growth tactics at fast-growing start-ups
  • Structured, process-oriented, and data-driven
  • Exceptional people manager, with ability to motivate and develop a wide range of team members in direct management and cross-functional collaboration
  • Love working in a fast-paced startup environment juggling multiple priorities and making things happen
  • Bonus points if you are passionate about (or excited to learn about) our core collectible categories (trading cards, sports cards, and other collectibles) or NFTs

  • Own all user acquisition and retention efforts — driving and reporting on key metrics including conversion rates, new buyers, CAC (Customer Acquisition Cost), LTV (Lifetime value), and ROI (Return on investment)
  • Optimize our digital marketing strategy, creative, and budget allocation across paid spend, affiliate partnerships, influencer, and more
  • Manage team of 5+ direct reports providing daily support with prioritization, xFC coordination, and feedback on content
  • Build and execute a flexible, replicable playbook to collaborate with Drip streamers, collectibles influencers, and other partners

  • 10+ years of experience directly owning growth results across several channels
  • 3+ years of experience at a fast-paced, high-growth technology startup
  • Strong analytical background and ability to translate data into insight into action
  • Fluent in the full spectrum of acquisition channels including owned (email, social), influencer, paid and earned (SEO, organic); ideally you have one of these channels that you are stellar at
  • Willing – and excited – to roll up your sleeves and do what is necessary to get the job done
  • Track record of thoughtful team development and people management
  • Demonstrated success collaborating with Product/Engineering teams to implement growth perspective into roadmap and product development process.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs.

The Company
HQ: San Francisco, CA
21 Employees
Hybrid Workplace
Year Founded: 2020

What We Do

Drip (Dripshop.live) is a fast-growing, VC-backed live shopping platform and community focused on collectibles and NFTs. Our platform enables streamers to build a community and earn a living around the collectibles they love. We're building the first live stream platform integrated with Crypto and NFT technology.

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