Rayda

Growth Lead

Posted One Month Ago

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Hiring Remotely in USA

Remote

Senior level

Information Technology • Logistics • Software • Infrastructure as a Service (IaaS)

The Role

Own Rayda’s end-to-end growth strategy across acquisition, activation, conversion, retention, and expansion. Design and execute growth experiments, optimize onboarding and product-led conversion, analyze user behavior with PostHog, and build lifecycle campaigns using Customer.io. Establish growth metrics, scale successful channels, document repeatable growth levers, and collaborate with Product, Data, and Commercial teams to improve product adoption and revenue performance.

Summary Generated by Built In

This is a remote position.

Own and execute Rayda's growth strategy across acquisition, activation, conversion, retention and expansion.

Design, prioritise and run end-to end growth experiments to identify scalable growth opportunities.

Optimise onboarding, product activation, usage and free to paid conversion.

Analyse product and user behaviour data using tools such as PostHog to identify growth opportunities and friction points.

Develop and optimise lifecycle campaigns, in product nudges and upgrade journeys using tools such as Customer.io.

Test acquisition and growth channels and scale initiatives that demonstrate measurable impact.

Establish and track key growth metrics, including activation, conversion, retention, usage and expansion.

Build a repeatable library of growth experiments, insights and proven growth levers.

Work closely with Product, Data and Commercial teams to translate insights into growth initiatives.

Continuously identify, test and implement opportunities to improve Rayda's product led growth and revenue performance.

Requirements

4–7 years of experience in growth, product growth or a related role, preferably within B2B SaaS.

Proven experience designing and executing growth experiments end to end.

Hands on experience with onboarding, activation, conversion and product adoption.

Experience with self serve or freemium SaaS growth models.

Strong data analysis skills, with the ability to independently analyse product funnels and user behaviour.

Experience with PostHog and Customer.io or comparable tools.

Strong understanding of lifecycle marketing, experimentation and conversion optimisation.

Demonstrated ability to work effectively with Product, Data and Commercial teams.

Strong analytical thinking, ownership and execution skills.

Benefits

Why Join Rayda?

Be part of a mission-driven company shaping the future of work and sustainability.

Work with a globally distributed, ambitious, and collaborative team.

Skills Required

4-7 years of experience in growth, product growth, or a related role
Experience in B2B SaaS
Proven experience designing and executing end-to-end growth experiments
Hands-on experience with onboarding, activation, conversion, and product adoption
Experience with self-serve or freemium SaaS growth models
Strong data analysis skills, including independent analysis of product funnels and user behavior
Experience with PostHog and Customer.io or comparable tools
Strong understanding of lifecycle marketing, experimentation, and conversion optimization
Ability to work effectively with Product, Data, and Commercial teams
Strong analytical thinking, ownership, and execution skills

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The Company

30 Employees

What We Do

Rayda is a technology company providing an end-to-end platform for businesses to procure, manage, track, and retrieve IT devices for remote teams globally, with specific expertise in emerging markets across 170+ countries. It simplifies the entire device lifecycle from procurement and configuration to secure retrieval and data wiping, helping companies onboard international talent efficiently.