The Role
Lead the growth marketing strategy at SwissBorg by defining brand initiatives, driving user acquisition, and optimizing marketing performance across channels.
Summary Generated by Built In
At SwissBorg, our mission is to build a spectrum of investment experiences that help people redefine wealth. Our app has over 880,000+ verified users, offering the best price and liquidity across 15 fiat currencies to buy 300+ cryptocurrencies. Users can earn yield, diversify their portfolios with our themed crypto bundles, and gain access to exclusive alpha investment opportunities. Our community is rapidly expanding, with more than $1.9 billion in assets held in the app and over 55,000 premium users.
Join us in shaping the future of finance, pushing the boundaries of what's possible, and transforming the way people manage their wealth. Whether you’re in Austria or Taiwan, and whether your portfolio is worth one dollar or a million, SwissBorg provides the best tools to learn about digital currencies and manage your wealth effectively.
Join the team to help revolutionise the world together!
We're hiring a Head of Growth to lead our marketing and user acquisition strategy. We're looking for a strategic, data-driven leader with a passion for innovation and impact.
You'll define and execute growth initiatives and align brand, product, and performance marketing.
You will
- Define and evolve SwissBorg’s bold, community-driven brand to align with our mission of democratizing wealth.
- Lead emotionally compelling storytelling across all channels that builds trust and long-term user loyalty.
- Maintain a distinct market position that showcases SwissBorg’s innovations in wealth management and DeFi.
- Build and scale a high-performance marketing team that thrives on speed, creativity, and execution.
- Align acquisition, retention, and brand into a cohesive, high-impact strategy.
- Foster a cross-functional, data-driven culture with a bias toward experimentation and viral growth.
- Lead aggressive, creative paid and organic growth strategies to drive user acquisition at scale.
- Optimise the entire conversion funnel to ensure seamless onboarding and scalable acquisition loops.
- Own and execute impactful go-to-market strategies for new products and regions, starting with Switzerland and France markets.
- Transform the community into a growth engine through gamification, advocacy, and Web3-native tactics.
- Own and optimise website performance, SEO, ad campaigns, and conversion rates across platforms.
- Manage and maximise the marketing budget with a focus on ROI, efficiency, and transparent performance tracking.
About you:
- Must have growth leadership experience in crypto
- Strong performance marketing and funnel optimisation skills
- Creative mindset with a bias for experimentation and action
- Deep understanding of community-led and Web3 growth
- Proven ability to build and lead remote, high-energy teams
- Data-driven approach paired with strong brand instincts
- Collaborative, execution-focused, and user-obsessed
Why you should apply:
- Freedom to build the company of your dreams
- Learn with (super cool) experts in finance, engineering, AI, psychology and business
- BORG bonus based on our meritocratic system
- Flexible working hours
- 25 working days of vacation + local holidays
- We'll provide you with a MacBook and a cutting edge tech stack to help you do your best work
- Annual company and team retreats - We'd love to see you at the next one!
- Continuous learning and development opportunities
If our job description speaks to you, but you don’t feel like you meet 100% of the requirements, apply anyway! You may have skills we didn’t even know we needed.
At SwissBorg, we embrace diversity. We strongly believe that getting the best outcome requires different perspectives and backgrounds. We’re committed to openness, curiosity and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone!
Familiarising yourself with our product is crucial for anyone looking to join our team. Please make sure to test the app, explore our blog for the latest developments, and follow our Careers Page, LinkedIn, and X for regular company updates!
Top Skills
Community-Led Growth
Data Analysis
Digital Marketing
Performance Marketing
Seo
User Acquisition
Web3
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The Company
What We Do
SwissBorg is democratising wealth management by making it fun, fair, and community-centric. Headquartered in Lausanne, Switzerland, SwissBorg has an international team of over 250 people and holds two licenses to provide Virtual Currency Exchange and Virtual Currency Wallets internationally as well as the French PSAN or DASP (digital asset service provider). We believe that blockchain technology can empower everyone to control their wealth and that this is the next step towards a world of decentralised nations, where every individual is welcome and is fairly rewarded for their contributions. SwissBorg App is a crypto wealth platform where 630k+ users buy, sell and earn on 40+ digital assets, 16 fiats, across 5 exchanges, and all in one app. By connecting to leading crypto exchanges: Binance, HitBTC, LMAX, Bitfinex and Kraken, our exclusive smart engine technology offers access to the best liquidity and rates in seconds while creating unlimited crypto/fiat trading pairs. Learn more at https://linktr.ee/SwissBorgofficial
