The Role
Drive user acquisition, conversion optimization, retention, and viral growth through multi-channel marketing, experimentation (A/B tests), data analysis, marketing automation, content, and collaboration with product teams to iterate and scale growth strategies.
Summary Generated by Built In
This is a remote position.
User Acquisition:
- Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising.
Conversion Rate Optimization:
- Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Product Development:
- Collaborate with product teams to improve user experience, optimize product features, and iterate based on user feedback to drive growth.
Customer Retention:
- Develop strategies to increase customer retention and reduce churn through engagement, loyalty programs, and targeted communication.
Data Analysis:
- Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance.
- Use data-driven decisions to guide growth strategies and experiments.
Viral Marketing:
- Create and implement strategies to encourage users to refer others to the product or service through viral marketing techniques.
Content Marketing:
- Develop and distribute high-quality content that educates, informs, and engages the target audience, driving traffic and brand awareness.
Experimentation:
- Plan and execute rapid, iterative experiments to test growth hypotheses and identify effective strategies.
- Continuously refine and scale strategies based on experiment results.
Marketing Automation:
- Implement marketing automation tools and workflows to streamline and personalize user communication and engagement.
Budget Management:
- Manage and allocate budgets effectively across various growth channels, ensuring a positive return on investment.
Reporting and Analysis:
- Provide regular reports on growth performance, including key metrics and insights to relevant stakeholders.
Requirements
Digital Marketing Expertise:
- Proven experience in digital marketing, with a deep understanding of various marketing channels and tools.
Analytical Skills:
- Strong analytical and data interpretation skills, including proficiency in data analysis tools and platforms.
Technical Proficiency:
- Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data visualization tools.
Creativity:
- Ability to think creatively and develop unique strategies to achieve growth.
Communication Skills:
- Effective communication skills for collaborating with cross-functional teams and presenting findings and strategies to stakeholders.
Entrepreneurial Mindset:
- A proactive and entrepreneurial spirit with a willingness to take calculated risks and adapt to changes.
Adaptability:
- Ability to stay updated with the latest trends in marketing and technology and adapt strategies accordingly.
Project Management:
- Strong project management skills to handle multiple growth initiatives simultaneously.
Experience with Startups:
- Experience working in a startup environment or high-growth company is often preferred.
Continuous Learning:
- A commitment to ongoing learning and professional development in growth hacking.
Benefits
- Opportunity to be a part of a dynamic growth focused tech startup.
- Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.
- Fun-loving environment and caring team mates and inclusive culture of the company.
Skills Required
- Proven experience in digital marketing
- Strong analytical and data interpretation skills (proficiency with data analysis tools)
- Familiarity with marketing automation tools
- Familiarity with A/B testing platforms
- Familiarity with web analytics tools
- Familiarity with data visualization tools
- Ability to develop creative growth strategies
- Effective communication and cross-functional collaboration skills
- Entrepreneurial mindset and adaptability
- Strong project management skills
- Experience working in a startup or high-growth company
- Commitment to continuous learning and professional development
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The Company
What We Do
Ethnus is a Bengaluru-based education and communication-skills training company serving professionals and students. It operates as a training center focused on improving communication skills, with an EdTech orientation and programs designed for learners at different stages. Its public company profile identifies Bengaluru, India as its location and describes the organization primarily through its professional and student communication-training offering for professionals and students alike.
