Software Engineer, Growth

Posted One Month Ago
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San Francisco, CA, USA
In-Office
225K-300K Annually
Entry level
Food • Hospitality
The Role
Build and optimize product-led growth systems across Town, including invite and referral flows, conversion funnels, monetization, team expansion, dashboards, experiments, admin controls, and enterprise SSO. The role ships product rapidly, measures growth metrics, improves virality and free-to-paid conversion, and partners cross-functionally with GTM and business teams. This position is based in San Francisco and requires working in person five days per week.
Summary Generated by Built In
About Town

Town is an AI-powered assistant that connects to your tools to do real work on your behalf — triaging your inbox, drafting in your voice, managing your schedule, and running workflows across everything you use. It knows you deeply and gets sharper over time.

 
About the Role

Town is a product-led growth (PLG) company, and the product itself is our best growth channel. We're looking for a Growth Engineer who gets genuine joy out of moving the numbers: pulling people into Town, getting individuals onto teams, getting teams onto paid, and turning teams into enterprise customers.

The skillset overlaps heavily with our Product Engineers — you'll ship real product, fast. The difference is what makes you tick. As a Growth Engineer at Town, you're energized by things like optimizing the invite flow, the conversion funnel, and the dashboard: invites per user, free-to-paid conversion, whether credits are calibrated right, how to make every loop faster, more delightful, and more discoverable.

This is a foundational, high-leverage role. You'll own the systems that turn Town's core product into a self-propelling growth engine — and you'll work hand-in-hand with virtually all teams across the business to do it.

 
Example projects include...
  • Virality and the invite flow. Word of mouth is our most powerful growth lever. You'll work on building maximal virality into the product by improving how Town users spread the word. You'll make inviting new users faster, smoother, more delightful, and more discoverable. You'll run experiments around credits and incentives to pull more virality out of the core product.

  • Conversion and monetization. Revenue is the best indicator of how valuable of a product we're building. You'll focus on the user path from free to paid and from individual to team. Build and watch the dashboards tracking things like invites per user, conversion to paid, credit economics — and run experiments to move them.

  • Personal-to-team expansion. Design the upgrade flows. Solve problems like ensuring every team lands with at least 3 active members, and make team formation feel effortless.

  • Enterprise readiness and upsell. Build the foundation that lets us land and expand enterprise accounts: admin controls, admin vs. member-only features, and enterprise SSO integration (a near-term must-have for us).

You might thrive in this role if you...
  • Are energized by PLG mechanics. You see growth as a positive-sum, product-quality problem and you love digging into the small details that ultimately make big revenue impact.

  • Love working cross-functionally. GTM & business teams are some of your key stakeholders, and you're energized by go-to-market fundamentals and understanding how what you're building impacts the revenue growth of the business.

  • Get real joy out of running metrics. You instrument, measure, and obsess over a funnel, and you're happiest when a dashboard moves because of something you shipped.

  • Are an experiment-driven builder. You ship, measure, and iterate

  • Have tuned your AI-native coding workflow so you ship dramatically faster.

  • Are comfortable defining technical direction in ambiguous, fast-moving environments.

  • Are excited about working in-person in SF, five days a week.

 
 
Location

San Francisco, CA — five days a week in-person at our Financial District office (near Montgomery BART stop).

Skills Required

  • Experience or strong interest in product-led growth mechanics, including virality, invitations, conversion funnels, monetization, and team expansion
  • Ability to build, instrument, and analyze dashboards and growth metrics
  • Experiment-driven product development experience, including shipping, measuring, and iterating
  • Ability to work cross-functionally with go-to-market and business teams
  • Ability to work effectively in ambiguous, fast-moving environments and define technical direction
  • Experience or proficiency with AI-native coding workflows
  • Willingness to work in person in San Francisco five days per week
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The Company
17 Employees
Year Founded: 1993

What We Do

The Town Company is a restaurant in Kansas City, MO, that celebrates old-school culinary traditions with modern interpretations of the new Midwestern table. The menu highlights seasonal produce from neighboring farms and features a live-fire, wood-burning hearth using native Missouri white oak, offering an intimate dining experience and a dedicated Chef's Counter.

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