The Role
Own PLG execution, lifecycle marketing, attribution, and funnel instrumentation for Slate and related properties. Build activation and expansion workflows in Customer.io, implement PostHog event tracking, analyze attribution across paid, SEO, and content, and execute technical SEO initiatives. Use SQL or no-code automation tools to ship measurable growth improvements without relying on engineering resources.
Summary Generated by Built In
About TripleDart
TripleDart is a B2B SaaS GTM engineering and performance marketing agency. We run demand generation, SEO/AEO, paid media, and RevOps for 250+ software companies. We build tech-led growth systems, backed by our own tools for AI search visibility and marketing operations.
About the role
You own PLG execution, lifecycle marketing, and attribution for Slate, plus Slate Index and Hub SEO. The PLG roadmap and instrumentation plan already exist — this is a build-and-run role, not a from-scratch design one. You'll ship the instrumentation, wire up the automation, and own the numbers behind the funnel, working closely with Anand's team on technical SEO execution.
What you own
- Slate's PLG roadmap — acquire, activate, monetize, expand
- Lifecycle marketing in Customer.io, including the activation email sequence
- Attribution across paid, SEO, and content — what's actually driving pipeline
- PostHog instrumentation and event tracking
- Slate Index and Hub SEO technical execution, working with Anand's team
What it takes to succeed
- You think in funnels and events, not campaigns. Activation, aha-moments, and expansion are what you're instrumenting for — lifecycle marketing is one output, not the whole job.
- You build rather than wait. Comfortable wiring up instrumentation, automation, and tracking yourself via SQL or no-code tools when that's faster than filing a ticket with engineering.
- You trust data over instinct. You can trace what's actually driving pipeline across paid, SEO, and content, and act on that — not on which channel feels like it's working.
- You've shipped work that moved a real number. Not just launched a sequence or a dashboard, but something with attributable, measurable impact.
Must have
- Hands-on experience with a lifecycle tool (Customer.io, Braze, or similar) and a product analytics tool (PostHog, Mixpanel, Amplitude)
- Understands PLG funnels — activation, aha-moments, expansion — not just email sends
- Comfortable with SQL or no-code automation (Zapier, Make) to get instrumentation live without waiting on engineering
- Has shipped attribution or lifecycle work that changed a real metric
Good to have
- PLG experience at a SaaS company, in-house or agency-side
- Familiarity with AEO / AI-visibility concepts
- Webflow or CMS familiarity
Why this role
- Step into a PLG roadmap and instrumentation plan that already exists — you're building on real groundwork, not starting from zero
- Own the full loop from acquisition through expansion, with the technical latitude to build and instrument it yourself
- Work across three live properties (Slate, Slate Index, Hub SEO) with direct visibility into what's actually driving pipeline
Skills Required
- Hands-on experience with a lifecycle marketing tool such as Customer.io or Braze
- Hands-on experience with a product analytics tool such as PostHog, Mixpanel, or Amplitude
- Understanding of PLG funnels, including activation, aha moments, and expansion
- Comfort with SQL or no-code automation tools such as Zapier or Make
- Experience shipping attribution or lifecycle work that changed a measurable business metric
- PLG experience at a SaaS company, in-house or agency-side
- Familiarity with AEO or AI-visibility concepts
- Webflow or CMS familiarity
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The Company
What We Do
TripleDart is an AI-native B2B marketing agency and go-to-market partner for technology companies. It helps B2B, SaaS, enterprise-tech, AI-tech, and D2C brands turn strategy into pipeline and revenue. Its integrated services include SEO and content, paid media, performance marketing, revenue operations, attribution, data pipelines, full-funnel content and positioning, and account-based marketing, combining experienced operators with repeatable technology-enabled workflows.
