Growth & Demand Generation Lead

Reposted 2 Days Ago
Hiring Remotely in United States
Remote
60K-80K Annually
Senior level
Real Estate • Software
The Role
Lead growth and demand-generation using HappyCos multifamily data. Create real deliverables (demand-gen campaign, AI workflow, or a novel growth idea), record a 4-6 hour Loom walkthrough, and apply via email. Expected use of AI tools; role is full-time, remote (US), focused on turning inspection and maintenance data into pipeline and measurable growth.
Summary Generated by Built In

We're not looking for a resume. We're looking for proof you can do the job.

 

HappyCo is a PropTech company with data on 5 million apartment units. We're hiring a Growth & Demand Generation Lead — but instead of a traditional application, we want to see what you can actually do.

 

Pick one of three options:

 

Option A: Build a demand gen campaign.

Pick a segment of multifamily property managers. Build the actual campaign — landing page copy, email sequence, ad creative, targeting strategy. Real assets, not a strategy doc.

 

Option B: Design an AI agent or workflow.

We have data on 5M apartment units — maintenance requests, inspections, property conditions. Propose an AI-powered workflow that turns this data into pipeline. Show us how it works.

 

Option C: Wild card.

Show us something we haven't thought of. Surprise us with how you'd drive growth for a PropTech company sitting on one of the largest datasets in multifamily.

 

How to apply:

Record a Loom (or similar) walking through your work. Spend 4-6 hours max. Use AI tools — we expect it.

 

Email: [email protected]

Subject line: "Here's what I'd do"

 

No ATS. No recruiter screen. The CEO reviews every submission personally.

 

About HappyCo: We manage inspection and maintenance data for 5.5 million apartment units across the US. $35M+ ARR, growing fast. We're building the data layer for multifamily real estate — and we need someone who can turn that into a growth engine.

 

Remote (US). Full-time.

Skills Required

  • Submit a recorded Loom (or similar) walkthrough of your work
  • Choose and complete one option (A: full demand-gen campaign; B: AI agent/workflow; C: wild card)
  • Limit work to 4-6 hours maximum on the submission
  • Use AI tools in creating your submission (expected)
  • Email submission to [email protected] with subject "Here's what I'd do"
  • Remote (US) role / work must be compatible with US remote employment
  • Full-time availability
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The Company
HQ: San Francisco, CA
156 Employees
Year Founded: 2011

What We Do

HappyCo is the leading real-time property operations platform for the Multifamily real estate industry. Through mobile inspections, remote monitoring and real-time reporting, HappyCo empowers apartment operators to increase resident satisfaction, bolster risk reduction, and increase operating efficiency across their portfolio. Our mobile and web applications drive standardized, high-quality data collection for unit and property inspections to reduce operating costs, optimize maintenance and turn, and ensure a quality resident experience with real-time visibility. HappyCo was founded in Adelaide, Australia in 2011 by successful entrepreneur turned real estate investor Jindou Lee and software engineer Andrew Mackenzie-Ross. With over 1.5 million units under management, HappyCo today is used by thousands of companies and its marquee product Happy Inspector has captured more than 100 million items inspected worldwide. Our mission is to deliver mobile and cloud business software that delights users and makes work happier.

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