About NewsBreak
Local life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.
Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.
Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company’s Best Workplaces for Innovators (2025) and Fortune’s Best Workplaces in the Bay Area™ (2026).
Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.
Learn more at: NewsBreak, Nearby AI, NDot AI
The team has never run a single incrementality test, and — for a hyper-local product — still bids uniformly nationwide. Meanwhile an automated bidding system is being built. Without a trustworthy incrementality signal, it will shift budget at machine speed toward whatever attributes best, which is typically whatever is least incremental.
The efficiency at stake is in the eight figures annually, and it gates most other growth work. This role sits independently, not under the media-buying team — otherwise day-to-day campaign work will crowd it out.
- Design, execution, and readout of geo holdouts and other lift tests
- DMA-level LTV modeling and geo-tiered bidding
- The objective function and decision rules for the agentic bidding system
- Success criteria and power requirements for product experiments, including local verticals
- Serving both the paid and organic growth teams
- Hands-on incrementality / geo-experiment experience is required — familiarity with the concept is not enough; you've designed and run them
- 4–8 years in marketing or growth analytics
- Fluent with MMPs, clear-eyed about attribution's limits, has built LTV models
- Strong SQL and Python
- Preferred: analytics support for $20M+ in annual spend
- Industry open — gaming, e-commerce, subscription, and fintech all transfer
- Audit spend by optimization event; build the DMA-level value table
- Launch the first geo holdout, starting with brand terms and retargeting audiences
- Deliver a first geo-tiered bidding proposal
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Skills Required
- Hands-on incrementality / geo-experiment experience
- 4-8 years in marketing or growth analytics
- Fluent with MMPs
- Built LTV models
- Strong SQL
- Strong Python
- Analytics support for $20M+ in annual spend
What We Do
NewsBreak is the leading platform for local news and information, with more than 40 million users across America. By using new technology, NewsBreak provides community-focused news and information from over 10,000 sources in a timely and accessible way. NewsBreak is bridging the gap between new technology and traditional local media, offering an innovative digital solution that allows users to get the information they need to live safer, more vibrant, and connected lives. Based in Mountain View, California, NewsBreak connects users with local information, national publishers, and targeted advertising from local businesses, with increased traffic and revenue that helps strengthen local communities. We are always looking for great talents. Contact us via [email protected] Our website: https://www.newsbreak.com/about Creator Program: https://www.newsbreak.com/creators Publishing Platform: https://mp.newsbreakapp.com Android App Download: https://play.google.com/store/apps/details?id=com.particlenews.newsbreak&hl=en iOS App Download: https://itunes.apple.com/us/app/news-break-personal-local/id1132762804?mt=8
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