Growth & Content Strategy Manager, Commerce News & Deals

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

The Growth & Content Strategy Manager will help drive audience and revenue growth across People Inc.’s portfolio of commerce brands through search and audience strategy, performance analysis, experimentation, automation, and scaled insights.

Reporting to the Director of Growth & Content Strategy for Commerce News & Deals, this role works alongside peer strategy managers and partners closely with editorial teams to identify opportunities, understand performance, and turn audience and commerce signals into actionable content strategies.

Commerce News & Deals operates in a rapidly changing audience ecosystem across Google Search, Google Discover, Apple News, social platforms, and other discovery channels. Success in this role requires SEO fundamentals, sharp analytical thinking, strong communication and presentation skills, and the ability to develop scalable systems and content strategies that help teams make faster, more informed decisions.

Hybrid 3x a week- (New York City) 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions

Growth Strategy & Audience Insights

• Partner with Commerce News & Deals editorial teams, newsletter and platform experts to identify opportunities that grow audience, engagement, and commerce revenue across each respective environment.

• Review performance across organic search, Google Discover, Apple News, social platforms, and other key audience channels and provide actionable analysis.

• Study search demand surrounding consumer trends, and identify opportunities around product launches, sales events, tentpoles, seasonal moments, trending products, brands, and celebrities.

• Own and create recurring analyses, dashboards, and reporting that help teams understand performance and make better decisions.

• Build and improve automated workflows using tools such as n8n, Google Apps Script, APIs, webhooks, Airtable, Google Sheets, and internal platforms.

• Automate recurring data collection, reporting, monitoring, and distribution processes. Maintain, document, and monitor reporting for quality assurance. 

• Connect data across systems to improve visibility into audience, content, and affiliate performance.

Experimentation & Performance Learning

• Develop and execute tests to better understand audience behavior, content formats, titles, page features, and other performance drivers.

• Conduct retrospectives around tentpoles, algorithm changes, audience shifts, and major initiatives.

• Evaluate the impact of Growth recommendations and use those learnings to improve future strategies and systems.

• Communicate technical and analytical findings clearly to stakeholders with varying levels of SEO and data expertise.

The Role’s Minimum Qualifications and Job Requirements:

• 3-5 years of experience in SEO, audience development, growth strategy, digital publishing, commerce, or a related field.

• Strong project management skills and the ability to independently move projects from idea through execution and measurement.

• Strong communication and presentation skills, with the ability to translate complex data into clear, compelling stories and actionable recommendations for a range of stakeholders. 

• Experience building polished presentations in Google Slides is strongly preferred.

• Good understanding of SEO fundamentals, search intent, trending events, and generally how content is discovered across algorithmically driven platforms SERP behavior, content strategy, and audience acquisition.

• Strong analytical skills and experience working in Excel and/or Google Sheets with large datasets from multiple sources.

• Experience with SEO and audience tools such as Google Search Console, Google Analytics, Looker, Ahrefs, STAT, SEMrush, Screaming Frog, or similar platforms.

• Basic familiarity with workflow automation tools such as n8n, ChatGPT, Google Apps Scripts. Entry level knowledge of APIs, JSON, SQL, Python, JavaScript, and web crawling.

• Curiosity and enthusiasm for experimenting with new tools, analytical approaches, and ways of working.

• Experience with commerce publishing, affiliate marketing, Amazon Associates, Amazon Onsite Associates, Skimlinks, or retailer platforms is a plus.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.