Growth & Brand Specialist

Posted 2 Days Ago
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São Paulo, BRA
Hybrid
Mid level
Artificial Intelligence • Mobile • Software • Conversational AI
The Role
Own paid acquisition, CRM and lifecycle campaigns, and Brazilian social content. Run Meta, Google and TikTok campaigns; create and optimize static, video and AI-generated ads; support push, in-app and WhatsApp engagement; analyze performance data to improve creative decisions; and contribute to local events and user research.
Summary Generated by Built In
About Us

Luzia is Europe's fastest-growing AI consumer company, redefining conversational AI with cutting-edge LLMs and an unparalleled user experience. We're on a mission to make Luzia the go-to AI personal assistant for millions of users across Latin America.
⚡ 80M+ users worldwide in under 3 years
🌎 LatAm is 60%+ of our user base
🚀 Backed by Khosla Ventures, Prosus Ventures, A-Star, Monashees and more

The Role

We're looking for a growth-minded marketer to join our Growth team in Brazil, own paid acquisition and CRM/engagement work that keeps our Brazilian user base growing and active, while working on BR social content end-to-end in close partnership with Brand. You'll work hands-on with performance data, turning what you learn from paid and CRM campaigns into sharper content and creative decisions. This is a hybrid role by design: growth execution with real creative ownership on the brand side too.

What makes you the ideal candidate

  • 3+ years in growth or performance marketing, with hands-on creative production

  • Hands-on experience running paid campaigns (Meta, Google, TikTok Ads)

  • You make the creative, not just the brief: static and video ads for paid, using design tools and AI generation

  • Exposure to a CRM/lifecycle tool (CleverTap or similar)

  • Data-driven: you look at performance, not just vibes, and let it shape what you create next

  • Deep, current fluency in Brazilian social media — trends, creators, viral formats, what makes an ad actually land

  • A sharp creative eye paired with a proactive, end-to-end ownership mindset

  • Native/fluent Portuguese; comfortable working in English

How you'll make a difference

  • Run and optimise campaigns in Meta, Google and TikTok Ads

  • Produce ad creative for paid: static, video, and AI-generated variants, and iterate on what performs

  • Support CRM/lifecycle campaigns (push, in-app, WhatsApp)

  • Drive BR social content — spot trends, then create and execute across paid and organic

  • Turn creative performance data into sharper content decisions

  • Occasionally support in-market events and user research

Working model

This is a hybrid role based in our Sao Paolo office - you’ll combine working from our office and working from home

Equal opportunity

Luzia is an equal opportunity employer. We hire based on what you build and how you think.

Ready to build with us?

Apply via the link below, attaching your CV in English. We read every application

Skills Required

  • 3+ years of experience in growth or performance marketing
  • Hands-on experience running Meta, Google and TikTok Ads campaigns
  • Hands-on creative production, including static and video ads
  • Experience using design tools and AI generation for creative production
  • Exposure to a CRM or lifecycle tool such as CleverTap
  • Data-driven campaign performance analysis experience
  • Current fluency in Brazilian social media trends, creators and viral formats
  • Native or fluent Portuguese
  • Comfort working in English
Am I A Good Fit?
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The Company
1,200 Employees
Year Founded: 2023

What We Do

Luzia is a consumer artificial-intelligence company offering an AI companion and virtual assistant through web, mobile, WhatsApp, and Telegram. It helps users write, study, code, translate, create images, read documents, transcribe audio, solve problems, and manage everyday tasks. The service aims to make conversational AI accessible, with free access, voice interactions, and multiple AI models without switching between tools or requiring an account to start.

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