Growth Associate

About AdalFi:

• AdalFi is the premier Lending Infrastructure provider in Pakistan. Our Digital Lending Platform has powered over $75 Million in Consumer & SME lending across Pakistan. Our platform is powered by a best-in-class, AI-Powered Credit Scoring Model that has scored over 30 million individuals and businesses across Pakistan. We’ve partnered with 17 banks and are showing no signs of slowing down. Our mission is to enable access to affordable, fair credit to billions of people worldwide. Join us, we’re going to do it.

The Opportunity:

• AdalFi is in hyper-growth mode – join now and see what it’s like to build a unicorn at the ground floor.

• What does hyper-growth look like?

  • Last year we TRIPLED our cumulative, all-time KPI.

  • This year we will comfortably triple last year’s number again.

• Join the Growth Team as a Founding Member of the Growth Team

• Absolute autonomy to execute, test and iterate on strategy

• Report Directly to the Head of Growth

Key Responsibilities:

• Execute and optimize daily Retention & Acquisition Campaigns across multiple channels

• Identify new channels for growth and own the pipeline to get them live

• Work closely with partners to identify new opportunities for growth

• Perform site visits in collaboration with partners to unlock growth and user activation

• Identify issues within product(s) and work with product & engineering teams to triage, prioritize and resolve.

• Directly influence product development by identifying areas of opportunity to improve the user experience.

• Conduct user research and interviews and help marketing turn these into collateral.

Required Skills & Experience:

• Soft Skills:

  • You’re punctual – we respect everyone’s time here. We expect you to do the same.

  • Exceptional communication – your role will be customer facing – this is a bare minimum.

  • Responsiveness – get back to customers and your team ASAP. Do NOT be a blocker.

  • Self-learning – we’re a hyper-growth startup & we will not handhold

• Hard Skills:

  • Excel

  • Copy Writing

• A+ Candidates will:

  • Know how to code to some extent – the more the better!

  • Try first, ask questions later – again, don’t look for handholding.

  • Have experience with Customer Engagement Platforms (MoEngage, Braze, Iterable etc.)

Here’s what we value & expect from the ideal candidate – if this is you, you’re in the right place:

At AdalFi we move at a blinding pace – as a consequence we don’t have time to take no for an answer – here’s what we expect the ideal candidate to look like:

• You take hyper-accountability: We don’t have time for excuses, we want root causes and want you to take accountability – good or bad.

• You’re hardcore: Do not apply if you’re looking for work-life balance – there is none. We’re obsessed, driven and expect that from all new hires.

• Your default response is “can do”: Even if you don’t know how to do something, go figure it out – if you can’t figure it out, ask for help or learn how to do it.

• You view your job description as a loose set of guidelines: Wearing multiple hats is the norm not the exception.

• You create work: Stagnation and being idle is the antithesis of startup culture. If you don’t have work – create it. Find new ways to work more efficiently or other cross functional problems to solve.

• WYSAPSI: When you see a problem. Solve it. Do not let problems linger – we can’t afford it.

This role is 100% in person: Our office is located near Davis Road, US Consulate, Lahore. If you can’t make it, this won’t work – there is ZERO wiggle room on this.